3G mobile phone customization popular TD chip manufacturers to turn over

Mobile phone customization has become one of the main means of global mobile operators to compete for differentiation, currently in the European market, 70% of mobile phone sales are customized by the operator completed. In China, from Analysys International data show that in 2005 the domestic sales of all 88 million mobile phones, there are about 11000000 operators customized, customized mobile phones accounted for about 13%. In this year, the market size of the mobile phone customization will reach 31 million, accounting for a market share of 20%.

At the same time, the rapid development of the custom model, it is worrying that the majority of domestic mobile phone operators to customize the phone manufacturers from abroad, the operator of the procurement list selected domestic manufacturers only. Since the majority of domestic chip manufacturers to provide domestic mobile phone manufacturers, coupled with the domestic mobile phone market share for ninth consecutive quarters of decline, therefore, the domestic chip manufacturers are not good days. In the upcoming 3G era, the proportion of operators will be more and more high, the domestic chip manufacturers will face a dilemma, what is their attitude? Operators will be customized which will help the characteristics of domestic chip manufacturers?

3G operator custom welcome

Operators in the 2G era customization, the poor performance of the domestic mobile phone manufacturers involved, the situation is not the case of domestic mobile phone chip manufacturers. However, in the face of 3G this operator will be increasingly high proportion of the custom of the times, the domestic chip manufacturers in the China Electronics News reporter, but with both hands.

Kaiming information Polytron Technologies Inc CEO Yu Yushu said, 3G era will be customized mobile phone operators in a very high proportion of the time, which will make between chip manufacturers, terminal manufacturers and operators to establish a closer partnership.

Spreadtrum communications Shanghai Co., CTO, senior executive vice president Chen Datong believes that the operator customization is a relatively mature business mode in the world, can be customized through better regulation of sales channels, standardize sales channels can better ensure the quality and price of mobile phone.

T3G Technology Co. Ltd. CTO Zhang Daijun bluntly: "T3G technology for operators interested in custom."

Chongqing cyit Limited by Share Ltd deputy general manager Zheng Jianhong also said: "the proportion of customized mobile phone operators increasingly high, is a good thing for us."

TD-SCDMA chips have a chance

So, what is this gourd sell what medicine? Through the analysis, we can easily find these four companies is the domestic TD-SCDMA mobile phone chip manufacturer, the big four". They warmly welcome operators to customize the reason is also here. Zhang Daijun gave away the secret: "2G, 2.5G era operators can only influence mobile phone customization, does not affect the chip customization, because mobile phone chip industry is not at home. 3G era, China operators can not only affect the functions of mobile phone customization, and can affect the mobile phone chip customization, TD-SCDMA industry environment provides convenient conditions for the operators, to guide the development of mobile phone and mobile phone terminal chip manufacturers."

Zheng Jianhong then made a further explanation: the former operators will be on the phone performance requirements, but because the chip is provided by foreign manufacturers, they are difficult to change the chip based on the requirements of the operator. Now we designed the chip, no matter what the requirements of operators, we can quickly make improvements, from the angle to chip the requirements of operators, so the domestic manufacturers of advantages can be reflected."

Custom chip is the key to turn over

As everyone knows, many of the characteristics of business operators to develop and function can be accomplished by customization and upgrade the software, but the software is customized for terminal manufacturers and chip manufacturers, therefore, it is difficult to profit from chip manufacturers. Really let the domestic TD-SCDMA chip manufacturers are excited about the operator to customize the chip.

Datong Chen showed a strong desire to chip custom he said: "operators to customize the chip is a condition of our expectations, a concept we also strongly urge the operators to customize our chips, their killer features business can be locked in our chip, at the same time, from the terminal to the the whole network information security system can guarantee. Operators in the characteristics of business and information security will be improved."

Zhang Daijun believes that chip integration is getting higher and higher, operators not only affect the phone customization, but also affect the mobile phone chip customization, which is the trend. He said: in this way, the industry chain with more understanding, the development of the whole industry chain will be more benign, closer to the final market, the industry can take detours. Operators on the 3G chip customization needs are mainly reflected in the business application level, such as more multimedia features and services, but also related to the cost of. Custom requirements will make the design of chip and mobile phone manufacturers more targeted. Operators to customize, then, the domestic manufacturers have first mover advantage, because we understand the market demand than foreign operators."

Zheng Jianhong said, "welcome cyit operators demand, as long as the operator's request, we can quickly meet their needs. Because all the core chips are our own development. Foreign companies are slow to respond. Operators may develop a lot of new services, such as cluster communication more of the characteristics of communication services, some business through software upgrades can be completed, but there are a lot of business must be completed through custom chip. We