Chinese, 46 inch LED TV as the representative of high order for television, a serious imbalance in supply and demand of glass and LED, and the LED panel factory factories all give priority to the development of the 46 inch LED TV market, or even 55 inch LED TV has become a new development model. The higher order, larger size, while the smaller size of the market, but consumer groups, locking high emphasis on quality and energy saving, avoid price competition in the market, a market strategy facing the market economy is not firm.
LED industry pointed out that the recent supply capacity is limited, some manufacturers have the capacity to discharge after September. Due to the mainland brand TV manufacturers optimistic about the mainland in the third quarter of the higher order LED TV market development, but for fear of glass and LED tight supply and affect the number of shipments, requiring full support panel manufacturers to ensure supply. In order to achieve a long-term supplier of favorable position in the emerging large size LED TV market, Taiwan industry will choose to give priority to the mainland TV brand manufacturers.
Currently on the market LED TV terminal price, Samsung and LG sales of 46 inch LED TV priced at about USD 2300 ~2400 yuan. The Sony price of about USD 3500 yuan. Compared with the traditional LCD TV higher order models, the spread of up to $500~1000, the gap is about 60~80%. Although the use of high cost of LED, but has been the market attention, before the end of the year is expected to continue to grow, even if the initial number is limited, will be fully supported by the panel plant. The major manufacturers will follow the introduction of the 55 inch LED TV, customers more top sights.
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