8 LED lighting companies WeChat Marketing Secret

WeChat marketing, with its low cost of marketing, marketing positioning accuracy and other advantages has gradually become a new marketing battlefield LED lighting companies.

We captured on October 21-28 a week, including FSL, NVC, OSRAM know China lighting, Yankon, nationstar and other 8 enterprises WeChat micro signal reading. As everyone knows, WeChat data is read without moisture data is one of the most real, let's take a look at the WeChat data of these famous enterprises, see what more mobile phone users, WeChat operation which enterprises more good.

October 21-28, the 8 largest number of public enterprises WeChat data

We see from the table, NVC "Xi's visit to Britain, the content of BBC and WeChat elder brother talk about what", made the amount of reading 5375 times, Linsen lighting related products "rain smart lamps" WeChat content was 3225 times the amount of reading.

LED in the afternoon to send more enterprises WeChat information, more concentrated in between 4-8 p.m..

On October 21-28, the public number one week Linsen reading content contrast

So, what kind of information will be welcomed by mobile end users?

On October 21-28, it has the Double Ninth Festival, Linsen a week to push the article contains all kinds of different types of content, we take the content comparison. In the table, we see the new information to the top read 2824 times, and the content of "filial piety festival in more than double ninth festival, more every day" is the amount of reading 966 times in the last row.

We summarized the 8 Enterprise micro signal content the amount of reading, probably conclude that LED enterprise WeChat popular content categories in order are: 1, 2, new product introduction; Enterprise News; 3, lighting small classroom literacy class content; 4, other independent lighting industry soft content.

WeChat is increasingly welcomed by LED companies, which do a good job of reading the number of public enterprises is not low. Of course, we also note that some companies such as WeChat account for the Chau Ming technology, rectangular lighting and other public accounts did not release any content in this week.

In addition, we also noted that many companies in the name of WeChat has a number of different WeChat account, it is difficult to identify which is the official public account. For example, WeChat added public account, search for "three hung Aurora" appeared in two called "three hung lighting Aurora", a "three hung Aurora" public number, making it difficult to identify.

As the history of Jiangsu Ford photoelectric chairman Shi Jie says, companies can use new media such as micro-blog, WeChat, website platform, product information, company news, view comments and other information, planning and audience interactive activities to attract audience attention and forwarding the good market share, causing repercussions in the industry. With the development of mobile Internet, how to promote the marketing of WeChat, is still in the field of LED enterprise marketing exploration.

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).