A LED boss's business, survival history

Daily economic news, although from time to time to hear the economic situation is not good news, after Wang Xin was in no mood to pay attention to these, he spends most of the time spent in the car, to develop new customers, he only focus on their own good.

Wang Xin opened in Dongguan, a LED equipment company has been operating for several years, in the early stage of national policy support, their generation of small and medium-sized entrepreneurs did not really have a hard time. "It used to be what people do, and then you do it. But not now, and now to think about how to do differentiation. "

Beginning this year, Wang Xin also began pondering the legs walk, thereby reducing the risk of collapse. But in the future, where to go, he can not see clearly. "Like a plane, suddenly no navigation, do not know where to go. "

Began to ponder legs walk"

Wang Xin joked that his experience is "in the worst working time, I hit the work. Do not do business, I do business. "

2008 left a deep mark on him. That year, he worked in the factory in Shenzhen because a number of immature products, not goods, resulting in capital chain rupture, the factory declared bankruptcy. The company owed him half a year's salary. In the end, he only got 1/3.

Fortunately, however, he was at the factory before the closure of a company in Foshan to do a number of equipment, Wang Xin with the relationship with the Foshan customers, won the order, out of their own business.

However, his entrepreneurial path is not smooth. A few years ago, his factory cash flow problems, and even can not afford to pay the wages of workers. He was holding shares the value property to mortgage, only borrowed 200 thousand yuan loan to the bank. "We can only raise money everywhere, but it does. "

In 2012 Wang Xin came out from the partnership alone, opened the now do this LED lamp packaging automation equipment factory.

This year, the lamp is certainly not good to do, but relatively speaking, we do a little better equipment. Wang Xin told the daily economic news reporter, this year's LED lamps off-season in mid May ahead of arrival, until now also not flourishing. At present, many LED manufacturers are still in the rest period, I have a customer in Zhongshan, August holiday in September 1st. On the two day of classes, in September 3rd began to put, put on the national day. "

With the rise of automation in Dongguan, Wang Xin's sales this year, an increase of about 30%, the industry is the initial stage of last year, this year is the boom phase. "

But in Wang Xin's view, the device is also the most short-lived. A device from the market blank to saturation may be the process of 2~3. When the company was established, do is the traditional LED light section of the dispenser. This year the LED lamp market is not good, Wang Xin realized that the traditional LED can not do. "

Aimed at the LED candle light market prospects, Wang Xin began to develop the application of the candle lamp product automation packaging equipment, and achieve mass production sales.

Before we do not have to use their brains, there is an order to do. But you can't do it now. Also consider how long this thing can be done, to think about which direction to turn. We always keep this alert, vigilant. Wang Xin told reporters.

Some people fail to make money

Wang Xin believes that China's small and medium enterprises are short-lived, mainly because of a change in the industry can not change when they can only die. He began to realize that at least to develop a dual industry, the company can be more healthy. "This year, I don't think it's just a device. "

Last year, they just started to do dispensing machine, dispensing machine has a market share of 3 billion yuan, but then the market size narrowed to $30 million. "Dozens of companies, can be divided into how much? "

At present, Wang Xin's factory has also started to do a little candle lamp packaging business. "On the market this year, the sales of this bulb mainstream, the wick is our R & D. "

See the closure of the closure of small and medium enterprises, Wang Xin is not worried about this. In his view, the crisis is an opportunity. Positioning and development direction of the company is the most important, there are business failures, there are many companies to make money.

"Seize the opportunity in the crisis is the opportunity, if not the factory that I work, I can not get the orders of this enterprise in Foshan, step by step to the present. "

In addition to get involved in the packaging of the wick, Wang Xin also pondering involved in the mobile phone industry, ready to do something else, business innovation. "

Wang Xin told reporters, can not see the future, can only do while walking.

This is another entrepreneur Guangdong ASTA Intelligent Technology Co., Ltd. chairman Fan Youbin confused, "2008 affected by the international situation and policy, the market was paved with gold, entrepreneurs have a lot of cross-border investment choices, but this is not the same, we are faced with many uncertain factors. Business is like when the plane suddenly no navigation, do not know where to go. "

For more information about LED, please click on China LED network or pay attention to WeChat public account (cnledw2013).