A brief analysis of LED enterprises to explore a variety of new market models

The existing domestic enterprises began to plan this "comprehensive service industry comprehensive market theme + + service function" of the industry body, if there is a platform, the agent stores, multi resource collection, creative experience, brand promotion, product sales and other functions together.

It has been hot never cool down "channel" in 2013 to raise a Babel of criticism of downtown stop, positive force channel construction, the enterprise no matter what is the final purpose of the channel construction products sold to consumers, from the manufacturer to the consumer is present between LED lighting companies are trying to do.

In 2013 the enterprise investment is also rare growth in the channel construction, of course, most of the LED enterprise is the transition from the traditional enterprise, this part of enterprises still use the traditional store this channel system with LED lighting, and achieved good results, a number of traditional lighting giant by inherent marketing center, stores and other channels do pretty good. At the same time, these enterprises are exploring a variety of new market model to achieve two-way communication market. There are a number of new LED companies, these enterprises in the channel construction is still part of the inheritance and reference to the traditional enterprise model.

A brief analysis of LED enterprises to explore a variety of new market models

In addition, Chinese enterprises have already started planning the "comprehensive service industry comprehensive market theme + + service function" of the industry body, if there is a platform, the agent stores, and other various resources collection, together with creative experience, brand promotion, product sales and other functions, enterprises will enjoy once settled to various resources and government the support of capital. Then this channel platform is bound to be a lot of companies have been looking for the channel carrier, but also the best choice.

In 2013 is quite hot e-commerce mode. Double eleven, lighting electricity supplier's impressive performance, the electricity supplier channels will once again push the boom, Wang Jianlin and Ma about the electricity supplier of $one hundred million gamble, but also for the electricity supplier to save enough of the topic. The past two years, standing in the cloud electricity supplier, enjoy from companies pursuit and competition. Electronic commerce is a new channel model, LED lighting products through e-commerce data show that sales of products showed a gradual upward trend, enterprises can use this platform to develop new sales channels, to occupy more market share.