A new round of competition in flat-panel TVs LED war to seize the high-end

In recent years, flat-panel TV market in China has been in the fierce competition, the competition between domestic and foreign enterprises, different technical route competition, different product positioning in the market competition, as a result, not only brings the rapid spread of the domestic market, flat-panel TV and a year of not less than 30% of the price decline brought benefits more. To consumers at the same time, competition driven by technological progress and upgrading of the entire industry. As early as 3 years ago, LCD and plasma TV in the level of each index is still an obvious gap, but through a few years to flat-panel TV manufacturing technology improved, plasma has a revolutionary change in the sharpness, brightness, energy consumption. The performance of liquid crystal in the dynamic picture, contrast, color performance has been improved effectively. Flat panel TV market is undergoing a process of technology integration, LCD and plasma technology for each other's competitors, competition to promote the overall improvement of the level of flat-panel tvs. At present, although the win and reduce the energy consumption of plasma, plasma TV and LCD TV can not compete in the market share, but from a technical perspective, the plasma has indeed been a good reputation, including dynamic eye, high resolution, good color reproduction capability. In the major sales stores can be seen, plasma brand counters will play a large number of movies in order to demonstrate its performance in the dynamic picture and color reduction capabilities. But the initial disadvantage of plasma TV technology is also more obvious, including clarity can not reach 720 lines, more than the energy consumption of liquid crystal two times, as well as the problem of low brightness, had been tested by the market. However, Panasonic, Changhong and other manufacturers of research and development, upgrading, and now most of the plasma products can reach full HD 1080 line level, even if the domestic production can reach the high level of 720 lines. Energy consumption, Panasonic NEOPDP new plasma has been listed, reducing power consumption by 40%, and get high luminous efficiency. Technical improvements in the plasma and LCD TV competition is not outdated. LCD LCD TV upgrade "flawed" recovery also exist flawed". There is a certain gap between the color performance, the performance of dynamic images and the response time. In particular, color and picture viewing effect is the fundamental for ordinary consumers, thus including dynamic clarity, color performance and contrast the three index improvement is crucial for the LCD tv. The same with the development of the plasma is also undergoing a technical upgrade lcd. 2009 launch of the new test for the mainstream brand found that dynamic clarity, color performance and contrast have been significantly improved. Through 120Hz technology, such as LCD TV HD natural motion overall dynamic level of clarity has increased from 350~750 in 2008 to 420~810 in 2009 the line line, in which the dynamic definition of several high-end LCD TV is reached 1080 lines. In addition, the emergence of LED backlight LCD TV, LCD set off a new revolution. It allows LCD TV coverage by 31%~33% in 2007 to 32%~40% in 2009, while the contrast level can be basically flat with plasma tv. Seize the high-end LED backlight at the beginning of 2009, LED backlight LCD TV flat-panel TV became the new darling of the market, in competition with the quality of the plasma TV LCD TV camp obviously prevailed, a feeling of exaltation upon fulfillment, dynamic clarity, color, contrast, energy consumption was a revolutionary upgrade. At present, Samsung, SHARP, Hisense, SONY LED backlight LCD TV market, causing a strong market reaction. This year "51", by Chinese Electronic Chamber of commerce consumer electronic products issued by the office of the "2009 high-definition flat-panel TV consumer subjective evaluation report" shows: buy flat-panel TVs in the expected sample in 34% of people expected to buy LED backlight LCD tv. Lu Renbo appliance experts believe that the LED backlight LCD TV represents the trend of future consumption of flat-panel TV market, though still in the early stages of market development, but the lack of price dynamics, from flat-panel TV quality, LED backlight LCD TV is not only a revolution, but also a long time LCD two camps of Technology promoted a product complementary. From the enterprise point of view, who can grasp the opportunity to get the right to speak LED LCD TV technology, the market, who will likely become the next round of the new round of competition in the tablet market.