A new round of global panel industry competition kicked off

Samsung Electronics (SamsungELectronics) LCD Business Group CEO Li Xianghuan (SangWanLee) 24 in Japan, Yokohama photoelectric exhibition said that the global panel industry in the second round (SecondRound) competition has started, through the digital display advertising, advanced television, advanced IT display terminal, personal display terminal and e billboard 5 applications with lead. The innovation of science and technology driven market expansion, estimated 2012 FPD market will expand to $150 billion, compared to $100 billion in 2007 to 50% growth.

Li Xianghuan said that the first round contest panel process to replace the CRT market, focus on cost reduction, to accurately handle plant expansion, will end in 2010, the panel industry has already begun the second round of competition, who can grasp the value of innovation (ValueCreation) will become the market winner, because the value of innovation through the development of new markets, over ambitious research institutions the prediction of product market growth, like the original estimated monitor market has been saturated, 2005~2008 by applying the demand of large size, wide screen drive, who also didn't expect the average annual growth is 20%; so is the liquid crystal TV, the original research institutions is expected to market in 2010 to reach 100 million units, but in 2008 have the opportunity to advance a touchdown.

Li Xianghuan believes that the second round of competition with the industry started, digital display advertising, advanced television, advanced IT display terminal, personal display terminal and e billboards and other 5 applications, the industry is the key to victory. Among them, the digital display billboard in addition to the brightness from the current 700nits to 2000nits, the border width is also reduced from 30mm to 4mm, in order to enter the multi-sCREEn application market. Advanced television in addition to interactive features, the size of 40 inches to the expansion of the, and the resolution of the current FullHD amplification of 4 times to UD (UltraDefinition).

As for the advanced IT display panel in addition to thin, low power consumption, high color performance will become a necessary condition. In addition to the individual display terminal is in the sunlight erasable, low power consumption, flexible panel and frame less than 1mm will become necessary function. The e billboard is mainly used to replace the school blackboard or office whiteboard, its size will reach about 120 inches, multi touch screen is a prerequisite.

In the evolution of the panel technology, Li Xianghuan pointed out that in addition to the need to develop a new liquid crystal material so that the reaction rate is improved, thin design, the process of reducing the number of masks will continue. In addition, although the Institute estimated LED as a screen backlight in 2010 when the market share of only 6%, but if the LED and the lamp spreads can be reduced to 1.3 times, the market share has the opportunity to expand to 20%.

In fact, Samsung to keep ahead of the competition in the second round, in addition to large LCD TV development proportion will be higher than the market average, so that in the average selling price (ASP) increase more than 30%, notebook computer (NB) panel will to 16:9 AVlike, the monitor panel at TVlike development direction. In the digital display billboard and e billboard, Samsung first half of 2008 will push the brightness of the 1500nits panel size from 40 inches to 82 inches; as for the personal display terminal market, Samsung is in intelligent mobile phone panel, medium size and high resolution 200ppi product development.

It is worth noting that in the panel production line, Samsung in the 8 generation production line, is about the size of 3200mm * 3000mm above the 10 generation production line construction plan, Samsung from the 8 generation line, skip the 9 generation line, turn into the 10 generation production line, will be cut 70 inch panel 6 grade with 60 Inch rating panel 8, and via the new production line is established, the future will be dominated by the 5 generation of Samsung NB panel production line, 7 generation production line monitor and TV panel, more than 8 generation line in TV panel production.

Samsung spokesman said that Samsung is currently in addition to the 8 line of joint venture with Sony, it is possible to build a new plant, the introduction of the 10 generation of line technology, but did not provide further details of the. As for Sony, the company's general manager, KazuhikoKomada, said in mid October visit to Taiwan, Sony and Samsung joint venture S-LCD is on whether the construction of the 10 generation line factory, consider.

Source: Digitimes