AMD is not easy to win litigation to challenge Intel for convergence behavior

Editor's note: there is a group of companies, they affect the rules and the development of the industry, occupy the largest market share, including Intel, auto parts and semiconductor general motors, WAL-MART, the retail banking sector of citigroup...... Some see them as insurmountable benchmarks, but that's not all.

Some people say, beat them, we will be the boss.

They become the target of competition, and are constantly being challenged.

Intel is being AMD lawsuit, GM's limelight is being seized by TOYOTA, WAL-MART's business rules in the ecological chain can go far......

In the challenges and challenges, new strategies, new methods, new trends emerge.

This period "AMD proceedings to challenge Intel" topic, reflects the high-tech industries, in addition to the competition of technology, all kinds of barriers, will also appear in the bunker market, and the litigation has become one of the challenges of the method.

AMD went to war with Intel.

The dead July 4th Delaware federal court approval for AMD three days before the application, so that the company has the right to court summons way requirements of computer manufacturers, retailers, distributors and manufacturers keep small systems with Intel monopoly related documents.

AMD's six stop stone

According to the AMD filing a lawsuit, Intel main charges in violation of antitrust laws and evidence including means for Intel with direct cash payments, differential pricing and market subsidies, the main customers of DELL, SONY, forced Toshiba, Gateway and Hitachi signed an exclusive agreement to stop these companies buy AMD products. According to industry reports, Intel to DELL and Toshiba to provide a lot of money, as DELL and Toshiba AMD different business compensation. The report has been confirmed by the Japan Fair Trade commission. Intel paid millions of dollars to SONY, SONY to stop working with AMD. 2002, AMD share in SONY's business was 23%, down to 8% in 2003, has basically No.

In addition, Intel is using AMD that discounts, subsidies and market development funds and other means to force other major customers, including NEC, Acer and Fujitsu signed an exclusive agreement to limit part, these companies buy AMD products. Intel paid millions of dollars to NEC, limiting NEC to buy AMD products. According to the agreement reached between the two sides, Intel must occupy more than 90% of the Japanese business in the NEC share, while AMD's share of the global business in NEC to be controlled in a certain range.

AMD said, Intel through discrimination or intimidation and bribery and other means to prevent a large number of customers to buy AMD processor. When HP began to use the AMD processor in the notebook, Intel in the fourth quarter of 2004 to pay back to HP to pay the check, because HP did not complete the scheduled return target. Intel said at the time, HP can make up the difference in the subsequent quarter, but must promise that at least 90% of the mainstream retail business are using Intel products. And when customers launch AMD computer platform, Intel threatened to retaliate. Compaq's former CEO Michael Capellas said in 2000, due to compaq's purchase of AMD products too much, Intel stopped providing important server chips to compaq. Cappella J can only tell AMD, he was shot with a gun head, and stop buying AMD products. Gateway executives also said that despite the company's restrictions on the same business with AMD, Intel is still retaliation, mainly in the purchase of Intel products need to pay a higher price than other customers.

Intel also Best Buy and Circuit City and other major retailers to implement the quota system, requiring retailers to store a large number of storage or can only use Intel processors of the computer, limiting the freedom of users to choose. Markt, Europe's largest computer retailer, Media stops selling computers using AMD processors. Despite the financial support provided by AMD, Office Depot still refuses to stock the laptop using a AMD processor, because "could incur Intel retaliation".

AMD also said that Intel forced PC vendors and technical partners to boycott AMD product launches and promotion. Allegedly, former Intel CEO Barrett had threatened the president of the board of Acer, if Acer support AMD Athlon 64 processor is released, the consequences will be very serious. At that time, Intel Acer offer $15 million to $20 million market development fund for an unknown reason for the delay, prove that Barrett's threat is not empty. To this end, Acer was forced to withdraw from the September 2003 release of Athlon 64 processor.

In the eyes of AMD, Intel is also illegal use of its own market monopoly, to industry standards and related products pressure, to create obstacles to the development of AMD. Intel refused to become a senior member of the Advanced DRAM technology alliance, in order to limit the AMD to participate in the development of important industry standards. Intel in the compiler to add special design, if found that users use AMD processor based on the computer, to reduce the performance of the program.

Find market support

Before AMD had sent a letter to 32 PC manufacturers and retailers, request to obtain evidence, but has expressed its willingness to cooperate with the AMD only include SONY, Sun, Acer, Lenovo and other 9 companies, other companies have not. In all 32 companies, 14 companies have confirmed receipt of AMD mail, there are yet to respond to the 18. Among them, the Toshiba Co explicitly rejected, while DELL is neutral.

At the same time, the EU is also stepping up to the dead