ARM investment to established its first joint venture in China

ARM company and Shenzhen EMBEST Company Limited (hereinafter referred to) before the date announced: ARM investment to become the China, in the first joint venture company. We are Chinese version of the ARMRealView microcontroller development kit (MDK) partners, but also the ARM authorized training center. This investment reflects the ARM company as China embedded system ARM system design team to provide development tools, training and certification of professional experience in the design based on the commitment, also further strengthened to seek China engineers get stronger design capability and competitiveness support.

To general manager Liu Chi said: "as a focus on embedded systems technology services company, since we entered the market from ARM company Chinese and maintain close relations of cooperation. As ARM in Chinese authorized training center, China version of ARMRealViewMDK's key partners and the ARM development tools to distributors, very pleased to be able to deepen its cooperation with ARM through this partnership investment. We believe that the investment will help to better understand ARM technology and design expertise, so that we can provide to customers Chinese rich products, to help them make better use of our service is designed based on embedded ARM."

To in July 2004 through the certification to become ARM certified training center, and was designated in February 2007 as the distributor of ARMRealView and Keil embedded development tools in the China. In May 2007, ARM launched a joint development and to Chinese version of ARMRealViewMDK. This development tool is designed to meet the needs of Chinese software developers, starting at less than 5000 yuan, reducing the entry level of Chinese developers, while supporting various types of users in china.

ARM Chinese President Tan Jun said: "China has become one of the most important markets in the world of ARM. According to our commitment to Chinese embedded system team, ARM and the like to have such local partners work closely together to establish a complete industrial ecosystem, provide full support for the localization of China embedded system industry, so that it can obtain more convenient and the use of ARM technology. This is the first investment of EMBEST ARM joint venture since entering the China market for five years, has milepost significance."

Today, more and more integrated solutions based on ARM ODM and OEM Chinese by manufacturers to design and manufacture, which led to the development of ARM tools Chinese demand growth. Tan Jun added: "this investment will enable us to cooperate to use and in Chinese version of RealViewMDK development kits, China help engineers more easily obtain ARM development tools for embedded applications. We are committed to further contribute to the cultivation of Chinese talents, promote the development of local industry, and ultimately help China fabless companies, ODM/OEM vendors, researchers and students to create innovative system of high quality and low cost and end products, and shorten the design cycle and time to market."