In the first quarter of this year's operation, prediction of large size panel shipments will be compared to the fourth quarter of last year fell 10%, small and medium-sized panels fell about 15%, the overall ASP fell 5%, but the entire season almost maintain full capacity utilization status. AUO CEO Chen Xuanbin said that the entire season is not short off-season. Chen Xuanbin said that the current stock market crash and China snowstorm, will impact consumer confidence, but this season is still the off-season, AUO will always observe the following influence.
AUO financial officer Zheng Weishun said, the first quarter operating targets, is expected to large size panel shipments will more than fourth quarter of last year fell 10%; among them, the monitor panel fell 8%-9%, TV panel and small size panel shipments fell 15% each. In terms of ASP, is expected to decline by 5%, but the size of the TV panel in size to adjust, the price will be flat or rise 2%-3%.
Zheng Weishun said that due to the strong demand for first tier brand manufacturers customer orders continued, the first quarter capacity utilization is almost full load, the number of days in the fourth quarter inventory turnover is also reduced to 31 days, the whole situation is quite healthy. Furthermore, AUO also believes that although the impact of the current China snow transport and shipping, but also beneficial to channel inventory digestion.
The product portfolio, Shuanglang AUO vice president Peng said that in the NB part of the panel, the large size of the growth is good, AUO 17 inch model NB has niche accounted for the overall proportion of sales accounted for 10%, LED NB panel products have a large number of shipments will last year, the proportion of about 3%, this year will increase to more than 20%, will lead the industry. Shuanglang Peng said that the monitor panel part, more than 20 inches above the last product shipments accounted for about 30%, the first quarter will be increased to 40%; large size TV panel, the fourth quarter of last year more than 30 inch products accounted for 67%, more than the first quarter increased to 70%, the year up to 85%, this year is expected to TV panel revenue over 50% of the total revenue proportion.
Source: China PCB Technology Network
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