Acer to 4999 yuan laptop impact refers to the European mainland inventory

Wolf. This is the end of last year, the mainland laptop manufacturers suddenly came out of the cheap killer Acer exclaimed. However, Acer continues to the present price may be hidden behind a little-known secret.

The day before, a brand of computer manufacturers, the middle to the "First Financial Daily" said, at the end of March Acer resorted to ACER3630 series notebook computer cheap weapon, probably from the European inventory, inventory time at least more than one year, the number of inventory of nearly 400 thousand units, estimated at Acer through the ultra low price strategy of 4999 yuan has shipped nearly 200 thousand units. "Should be a stock product." Including Samsung, Lenovo, TCL brand computer, blue notebook dealers have made the above judgment.

However, Acer Chinese PR denied the "inventory", director of public relations department Chinese Acer Zhang Xiaofen on the "First Financial Daily" said, based on the principle of cost control, Acer will have no reason to Chinese European freight sales, in addition, the operating system is ACER3634 linux series, while the European market sales of all models to the pre installed WINDOWS XP, but also the label, so that the ACER3630 series is the European inventory is simply not logical. Zhang Xiaofen stressed that the move is Acer through the extension of the product line to meet the needs of different consumers, providing the best performance than the product.

Obsolete product

Acer announced on the website of the ACER3630 configuration is Intel Celeron M 380 (1.6GHz), 256MB memory, 40GB hard disk, 15.4 inch widescreen and COMBO burning CD-ROM. On the face of it, the price of 4999 yuan, the ACER3634 is still a very cost-effective laptop.

However, the media exposed the day before: Although ACER 3634 logo affixed WIFICERTIFIED (wireless internet access), but no key antenna equipment installation of wireless Internet, there are obvious fraud. A notebook computer product developers also pointed out that the antenna must be configured by the manufacturer, otherwise the user can not install their own.

May 16th, the reporter went to the Pacific computer city found in Guangzhou, ACER3630 basically put in a very conspicuous place, and some even hit 4999 yuan, free upgrade memory 512MB signs.

Reporters noted that one of the 3630 series of ACER3633 ACER is no longer in store sales, replaced by the upgraded version of ACER3634. In conversation with the store sales staff learned that the ACER3630 interface is relatively small, the use of the SIS661 chipset motherboard is relatively low, while the battery is 2000 Ma core battery 4. If the standby, this battery can be used for three or four hours, even if the state is also working for two hours, the total price of $4999 can not ask for so much." Store sales staff said, and the so-called standby is not shut down, the computer is in a dormant state.

"With the SIS661 chipset motherboard to run Celeron M380 is the most basic configuration, if the chip group was unable to run the Celeron M380." A notebook computer manufacturer in the country said that even in 2005 the design of notebook computers will not use this chip. The preliminary judgment should be designed before 2005. 2000 Ma battery is also the worst, as early as three years ago is not the mainstream, the battery life of more than one hour. Due to the rapid upgrading of battery technology, now the most common laptop battery is 2200 ma.

Specifically responsible for the maintenance of the notebook computer science and technology, said the person in charge of the sky, now 2000 Ma core battery is generally used as a laptop repair parts, almost the same as the use of 1800 Ma battery accessories for. Reporters around the computer city also found that, in addition to Acer, SONY, Lenovo, ASUS, TCL, Haier, founder, Shenzhou and other brands of laptops, basically using 4000 Ma above the 6 core battery.

Reporters at 16 on the issue of the interview outline sent to Acer China Public Relations Department, but until yesterday at 14 o'clock, Acer China Public Relations Director Zhang Xiaofen positive response to the matter. However, Zhang Xiaofen did not answer the design and parts of ACER3630 series products obsolete, only said that Acer should be the market to determine the corresponding configuration, without the so-called "outdated", there is no performance problems, Acer is the pursuit of high performance price, to extend the product line, is to take care of more low-end consumer demand.

Inventory source

It is understood that the current Taiwan quanta, Compal and Wistron is the world famous three notebook computer on behalf of the factory, to order to the three factories under the most basic threshold to about 30 thousand units, three general shipment. If the laptop brand manufacturers in the sale of the first two batches of goods, found that changes in the market, the third batch of goods will certainly become their own inventory, there may be a breach of contract, the consequences of breach of contract is deducted from the penalty of 30%.

Even if this is the case, the loss of laptop brand manufacturers than their own clear inventory." Informed sources said that in the second half of 2004, poor sales of the global market, HP and DELL and other manufacturers have lowered expectations in the second half, and reduce the purchase orders in the second half. The inventory of OEM enterprises how to digest is a very delicate issue.

Because Acer and Wistron is the same, accordingly, Acer's rivals, began to imagine and judgment. In addition to consumer complaints, Acer's own dealers are also complaining: this laptop is too mainstream, Acer in order to achieve 4999 yuan, to seize market share, the sale of outdated products."

Resistance