American market temptation and risk coexist

This year, China local market competition becomes more intense, many enterprises have the layout of the channel to snatch the sales channel. Although the competition makes the market seem to be full of infinite vitality, but in fact, exports are still the main magic weapon for the survival of many enterprises. CSA Research data show that in the 1 quarter of 2014, Chinese LED lighting products exports continued to maintain high-speed growth, exports increased by 143.2%, about $1 billion 905 million. CSA Research analysis of export customs data show that from the export destination, exports more than 90% Chinese LED lamps mainly concentrated in Asia, Europe and North America, the top five export countries and regions were the United States, Japan, Hongkong, Germany and Russia Chinese. Is not difficult to see that in the United States as the main market of North America is still the China enterprise's main market, while TCP, ETI, Chau Ming, silver rain, yaships, such enterprises have Chinese Huapu Yongming Pathfinder American market. The recent light fair in the United States held in Las Vegas international lighting exhibition also attracted Chinese enterprises to. It is understood, this exhibition focuses on lighting design and indoor lighting integration solutions. Lighting for today's life is no longer just "shine" so simple. People have been aware of the brightness, color temperature and other conditions for the physical and psychological impact, but also for the role of home lighting decoration is also growing. As an alternative to traditional lamps, LED has proved the advantages of energy saving and brightness. But how to meet the needs of people's aesthetic sense is becoming increasingly important. How to cater to the next stage of consumer expectations will be the key to seize the individual consumer market. "National semiconductor lighting engineering research and industry alliance also led Chinese 27 LED corporate CEOs, executives on the" benchmark school -- the United States effort trip journey, continue to work in the U.S. market. The Samsung, CREE and other companies with surprising attention to the intensity of the exhibition in the propaganda. U.S. government announced in January this year, the next 3 years, 3 billion 700 million incandescent lamps are eliminated, the market space vacated to do China business too much temptation. But the American market is also facing fierce competition, the international giant GE, Cooper, PHILPS, OSRAM, Samsung, LG, Nichia strong debut. In addition, the threshold to enter the U.S. market is high, so many Chinese companies to flinch. It is understood that the current four certification to enter the U.S. market requirements are electrical safety cTUVUS, electromagnetic radiation and wireless CC, IC, Bluet00th, energy detection (Energy Star), harmful chemical substance. The general manager of Samsung LED China Tang Guoqing pointed out that the U.S. market has unlimited potential, but for Chinese LED enterprise risk, including intellectual property rights, 337 investigation, technical barriers, anti-dumping and anti subsidy. Rely on low-cost competition to win the Chinese enterprises, may also face a solar tragedy. Tang Guoqing pointed out that China enterprises win possibilities in the American market is not no, but need to learn from the successful experience in capital operation, industrial chain collaboration, patent layout, business model, also need to pay attention to market segmentation. In "benchmarking visits -- the United States advanced Tour" the last day of the alliance business activities, a finance professor at the University of Nevada at Las Vegas, Chi Jianxin, gives a few data, the free cash flow to maintain at 17% of total assets of the enterprise is relatively healthy and safe, but this year the American enterprise cash flow holding has more than doubled, Microsoft, IBM and other companies even reached more than 30% of total assets, thus increasingly intense market competition. Late professor believes that the enterprise is to be profitable, it is the legitimate market competition can eliminate unhealthy enterprises, to push the enterprise even industry to get rid of the burden, development. It is this kind of culture, which is controlled by market rules and encourages competition and innovation. Especially in the LED in the Red Sea, how can withstand the next phase of the cruel baptism of the market, many LED companies need to seriously consider the issue.