Analysis: how to avoid the risk of automotive lighting companies, to seek development?

With the gradual development of the domestic auto industry, LED automotive lighting market this cake has gradually been optimistic. Then, the LED market for automotive lighting is the boundless plain? Automotive lighting market demand in the future and where? How to avoid the risks and seek development?

Analysis: how to avoid the risk of automotive lighting companies, to seek development?

Xiaobian for you to answer:

1) the international standard system requirements is not mature enough to understand, Xiou, American and Japanese system standards and enterprise development, the lack of production standard system.

2) according to the requirements of vehicle LED lighting product configuration, the business model of project cooperation is not fully established ("car agreement").

3) lack of vehicle demand traction, the company had to develop their own functional prototypes of the product, only to accept the test of the vehicle factory, after testing to find the supporting manufacturers.

4) the experimental equipment is not perfect, it is difficult to meet the requirements of the standard of the plant in the short time because of the high number of test and the high cost.

5) LED lamp products and vehicle supporting a high correlation, the enterprise has not been on the scale, a short time is difficult to enter the supporting business model, it is easy to be controlled by the vehicle factory.

6, the development of the framework of the vehicle development system, the lack of supporting the needs of the vehicle experience. The company has no experience in this area and supporting experience, which will be a breakthrough vehicle factory?

7) in the development process, the domestic production of LED lamp parts manufacturers under control of the joint venture, caused by the LED lamp supporting the market is not perfect, also have a negative effect on the development of domestic LED lighting research and development enterprise, has long procurement cycle, it is not convenient, does not meet the special requirements of automotive specifications etc. common the problem, "LED car headlights belongs to regulations, large investment and high demand but also must be mandatory inspection of the lamp reflector and light source supporting have higher requirements, supporting the existence of difficulties in this regard.

8) the reason why the test time is small and the cost is high, the test time of the product is relatively short, and it is difficult to meet the requirements of international standards in terms of stability and safety.

9) do not have a sound development platform (hardware and software environment), standardized development management processes, test equipment and means of testing the development of system advantages.

10) development system is not perfect, weak technical force, has engaged in years of experience and supporting depot experienced professional technical staff and marketing staff in the light industry is LED.

11), a second car factory, the high threshold matching entry conditions it is difficult to obtain matching with vehicle business opportunities, it is difficult to through the application of the product in the car on the accumulation of experience to improve the technical level, and had to lock in three / four flow car factory, car sales, car design company related products. The profit will decrease, the effect is to enhance the competitiveness of enterprises.

12 road lighting and automotive lighting is the two industry, involving the operation is completely different, can not be confused. Automotive lighting industry requirements are higher than the road lighting industry requirements. At present, the research and development team has not been able to meet the requirements of the synchronous development and the competitiveness of the products.

13 in the market, the company's size, professional and technical personnel, management, capital investment, product serialization, quality and other aspects of the provision of pre assembly.

14) at present, there is still a big gap between foreign companies and joint ventures, and lack of competitiveness.

15) the strategic goal of the enterprise, capital investment, organization construction, the use of market resources, product positioning, long-term planning, company executives need to clear, otherwise it will not be able to determine what the selected ways to promote LED lighting project company.

16) industry standard system has not been built, after market confusion, no norms, standards are not unified, grasp the core technology, chip technology (high cost), too little basis set is not complete, no information service system, technology of manufacturing, R & D management, marketing channels in planning. In the industry chain, the company will also face the situation behind the suppliers, the market operation ability is poor, resulting in the lack of market competitiveness and other internal and external factors have become the constraints of the company's LED lamp project development.

Summary:

To sum up, the development of domestic automotive LED lighting enterprises must get the support of the vehicle enterprises, must be in the automotive enterprise development framework system for automotive LED lighting product planning, design and development. Through the development of products, in order to meet the requirements of the development of enterprise development management system, technical team and competitive products, in order to gradually expand their ranks. Think in the automotive LED lighting industry to obtain a high profit and high tech enterprises go global as a strategic goal, must meet the factory system, technology, test standards, experience in supporting various requirements to the monopoly of the domestic car market and supporting the pre installed LED lighting assembly set market.