Analysis of Internet brand marketing strategy of LED lamps (two)

2, brand strategy

1) positioning

LED market is too large, you can use the addition of creative methods to find their own positioning.

2) thought

A) thought origin

In the brand communication, the customer is more because of your brand personality and brand thinking to choose you.

B) thinking

Redefine the function of the lamp, not just lighting, lighting is more important to create an atmosphere, such as emotional transmission, as Jobs redefined the phone.

C thought strategy

Focus on the pain, give benefits and feelings. Because all products are props, the product to the customer is the energy and information, to marketing terms, is the benefits and feelings. To get rid of competition, only innovation. No matter what the industry, tired, are wrong, we must find the fun of the lighting industry. The rest is weapons, communications, operations. Old routines, the key ruthless execution.

3, marketing strategy

With the brand, there is a potential energy, marketing becomes very simple.

1) domestic

The core of domestic trade is brand and channel.

2) foreign trade

SEO and SEM strategies

A group strategy

B) multilingual strategy

Finally, the core is the product and brand, the two do a good job, the other are simple, to seize the core, the core of the whole good, the potential to create a good, good leveraging. Circle is very important, the need to integrate resources, whether it is offline or online. In the process of communication activities, recording and communication is more important than the activity itself, just as the promotion of the article is more important than the writing of the article.