Analysis of LED lighting market sales means

In mid August, some lighting enterprises and lighting stores already ready to meet the sales season for new products, promotions, new stores, store decoration and other means emerge in an endless stream appear, channel war, the price war is already playing a skirmish. This year, the price of lighting lighting market unusual, especially the LED lighting market, the light season is not obvious, in the cold state more. At the beginning of this year, beyond expectation to warm, is not a dismal season.

Autumn will be approaching, the harvest season is coming; September has been to the lighting industry, the golden nine silver ten is also coming. The face of the market off-season, was poised for a period of time, lighting companies have been eager for a fight, and is ready for the next season. In mid August, some lighting enterprises and lighting stores already ready to meet the sales season for new products, promotions, new stores, store decoration and other means emerge in an endless stream appear, channel war, the price war is already playing a skirmish. This year, the price of lighting lighting market unusual, especially the LED lighting market, the light season is not obvious, in the cold state more.

At the beginning of this year, beyond expectation back to temperature, the off-season is not bleak, on the eve of season and no obvious temperature performance, as Hu Yihua said: "the golden nine silver ten" is more and more inconsistent with the laws of the market today, has no season presents customers Xining, called this year's "golden nine silver ten" on the eve of the market last year even lighter, temperature is also very slow. In order to grasp the opportunity of the arrival of the traditional peak season, LED companies, lighting companies, lighting companies or channel construction, or push new products, or do marketing, advance the layout of the market. Among them, the most concerned about is the peak season will usher in the price war.

In the off-season, lighting and lighting business enterprises are generally relatively depressed, basically there will not be a big move, but to stabilize the act, the safety of the off-season, usually the price of the sale of stock products. In the season, lighting companies can be described as full of tricks. But it is not only the off-season, lighting companies will rely on promotion, rely on low-cost grab orders, in this season's Eve, many lighting companies raised before put up a pageantry "discount bargain", "order discount" brand. This kind of brand and see.

Analysis of LED lighting market sales means

There are two possibilities for this:

First, the lighting industry off-season this year is quite difficult, before the peak season to try to restore, in order to fill the gaps in the off-season;

Two, new products will be on the market, the sale of old products, empty inventory, reduce losses. The rest of the season from off-season diligent practice "has become the lighting business off-season. Emphasis on product quality of the enterprise will tend to be regarded as the rest of the off-season, busy time can not do the product, channels, business adjustment and customer maintenance can be carried out in this period. New products listed on the new products, is the most popular lighting lighting industry to greet the peak season.

In the off-season, lighting companies have R & D strength often in early August on the development of new products, at the end of August or early September dealer meeting held to promote new products to customers.