Analysis of four development trends in 2015

2015 lighting industry trends, prospects and recommendations?

At the macro level, the 2015 LED lighting products market demand will continue to maintain rapid growth, but the micro level enterprises will feel will be more sad than in 2014, especially in the overall economic environment downturn, this state will continue for many years, the enterprise must be prepared, to formulate corresponding strategies and measures. At the same time to control the risk, the next few years running, collapse and other phenomena will appear at any time, the enterprises should control the risk, not to grab a single generation of funds out of control.

It is worth noting that the golden period of the market will not exceed 5 years, so companies should prepare for a rainy day, there must be layout. In view of the development of the industry, it is suggested that enterprises should strengthen the following aspects:

1, innovation. Innovation is not only product innovation, including management, marketing model, etc..

2, to participate in the market segments, to avoid homogenization of competition.

3, vertical and horizontal integration, strengthen cooperation, to play their own advantages.

4, to play or take advantage of the capital market

There is a saying: the acquisition of others is the ability to be acquired by others is worth. Including domestic and international markets in two areas. The development of LED lighting provides a great opportunity for China's lighting industry to move from a big country to a powerful country.