Analysis of the five market segments of LED industry

Review: when the gross profit margin of ordinary products, the price of scrimmage to make public companies weak when the force market segments become an effective way out. However, some areas can not be poured into the cake, but not how bold people, the cake will have much production". Before stepping into these areas, it is better to understand the current status of these areas.

First, thunder and rain: intelligent lighting

Intelligent lighting "fire" is nearly one or two years to "burn", as for the fire to what extent, this from the "shadow" in the exhibition "remarkable", power plant, lighting plant, even the packaging factory intelligent lighting their newly developed solutions as the exhibition "signs". Get involved in the field of manufacturers, the international lighting giant have launched a new smart ball bubble, in an attempt to open the market has not yet fully open to create a concept, and now mention smart bulbs, you think of Hue? Domestic manufacturers are almost able to call the name of the lighting plant, power plants and smart lighting on the relationship.

So many contestants, the cake in the end how much, there is no authoritative data. However, the industry has proposed smart lighting belongs to the category of smart home, smart home is considered to be the equivalent of the future or even beyond a smartphone market. "Even so, but now have to eat this cake can be said to be minimal. The reason is that the industry "price" is the main factor, a set of Hue of "1699" only the nouveau riche can afford to buy, there are tens of dollars to several hundred dollars of "cheap", but the experience is bad, look at the Jingdong on the bad, you know.

High prices, poor experience is only on the one hand. On the other hand, the current intelligent lighting system between the various parts, from the control platform, control protocol to the light source products, there is no uniform product standards, product diversification, fragmentation has also been criticized. In short, the current smart lighting market is thunder, rain small. The influx of "more and more", not a few of the gold. Even so, in 2014 the hottest segments of non intelligent lighting is still, and its heat will only increase in the future. Perhaps, entered in 2015, this little rain in the field will be a storm".

Two, you do not want to be able to enter: automotive lighting

In addition to the Nobel prize in physics in 2014, LED also received an award. October 2014 Citigroup Automotive Research Director Itay Michaeli released a report on the list of the five most promising development technologies, while LED headlamps ranked first.

If this information is not enough to stimulate your nerves, then this set of data may be more convincing: in 2014, there are 245000 sets of LED headlights of the domestic market, and this number will reach 907500 by 2016, achieve three times more than doubled the growth. With the LED function of the car taillight application is more extensive. Forecast, from 2013-2019, LED headlamps market share will be increased from 1% to 10%.

Even if the market potential is so great, but currently involved in domestic automotive lighting is not much. And the smart lighting market, people eat food in stark contrast, the automotive lighting market is not you want to be able to enter". Although the LED in the instrument panel, backlight lighting switch, auto reading lamp or display systems and automotive applications, automobile brake lights, turn lights, position lamp, reversing lamp, high brake lamp applications such as automotive exterior are relatively mature, technical barriers to entry is not particularly high, but as LED lighting manufacturers want to enter the "car" supply chain "is indeed almost inaccessible". The international standard system requires understanding is not enough, lack of development and production of enterprise standard system, and the experimental equipment is not perfect but also hinder the LED lighting business to the car with the LED field to get involved".

Three, tall ground gas: plant lighting

"Plant factory" with the hot hot LED application in the field of agricultural lighting. Overseas lighting manufacturers are investing heavily in plant lighting, and some small and medium enterprises are also focused on the development of LED plant lighting, and even the mainland epitaxial chip chiefs do not give up the layout of plant lighting.