Analysis of traditional lighting enterprise sales advantage

Introduction: through the traditional lighting lighting enterprises survived the war, have accumulated a channel "their world", and each one has his good points. On the channel content, commercial lighting, home lighting is a good place for traditional lighting companies.

"In these areas in general lighting, lighting can be said is the biggest advantage of traditional enterprise channels," said Luo Wenzheng, and the traditional lighting brands around their clear market positioning, in the development of a series of products and prices have already formed a routine. In addition, the products from the perspective of understanding, Tang Guoqing believes that the traditional lighting companies is a process of understanding, development, cognition of LED, once a clear LED become the main character of the times of lighting, LED the effort and attention will be different, they will experience and LED accumulated traditional lighting combined. To a certain extent on the possession of the initiative, the market to seize the strength naturally different.

Analysis of traditional lighting enterprise sales advantage

"In the early stage, the difference between traditional lighting enterprises and LED enterprises may lie in the traditional lighting companies have channel LED products, LED products enterprises have no channel; but now the situation is more complicated, with fierce competition and popularity of channel LED technology, the situation has had the very big change, just in contrast, large traditional brand lighting enterprises keep pace with the market with the channel advantage of the rapid promotion of LED products will occupy more market share; but there are still many small traditional or LED enterprises will have the profound understanding and a lot of experience in the application of the optical quality of traditional lighting talents and mastered the core LED application and LED control technology talents together with the regional market segments and professional advantage in the personalized demand growing trend and occupy a space for one person. Of course, a large number of lighting companies will be eliminated in the competition, especially the slow transition of traditional lighting companies". Of course, there are channels in the hand does not mean absolute odds, traditional lighting companies have their own problems need to be resolved.

At present, the proportion of LED lighting in the entire lighting is still not very high. CSAResearch data show that in 2013, the domestic market penetration of LED lamps 8.9%. Although the price of LED lighting products is on the decline, but the price is still to be improved, and the traditional lighting products also have a good profit space, how to grasp the rhythm of alternative to traditional lighting products is the need to consider the problem of the traditional lighting companies.