Analysis on the market situation of Northeast China LED lighting industry in 2013

2013, in the Northeast market, who dare not stop. Regardless of the enterprises, stores or businesses are competing with, you know, "riding" and the "retreat" is always out of the market.

Analysis on the market situation of Northeast China LED lighting industry in 2013

Jilin innovation in the market agitation

The development of the lighting market in 2013, Jilin province has been surging with a reform of the wind: LED lighting products in the fierce competition, gradually replace the traditional lighting products such as energy-saving lamps, officially entered the era of LED lighting market. Specific performance: whether it is energy-saving lamps or LED product price fall, LED products accounted for a rise, even in Yanji, Siping two or three market penetration has reached about 30%. In the "Warlords", LED lighting market is price oriented, product homogeneity, the quality of one of the ancient town of low-cost LED uneven in quality, product market performance of the most eye-catching. At the same time, the traditional lighting brand is still playing a leading role, emerging LED companies are difficult to move forward.

The major LED brands set off another round of battle for the channel, a huge impact on the market:

First, the growing emphasis on LED products dealers, have begun to contact with the upper reaches of the enterprise, trying to screen cost-effective products;

Two, enterprises urged dealers on the shelves of LED products, and constantly optimize the product structure, prompting LED product market sales rose;

Three, the impact of e-commerce on the terminal store further intensified.

Heilongjiang LED market curtain opened

2013, although many people are saying that the lighting market is getting worse, but it is still indisputable that the first year of the development of LED lighting". LED stores, franchise areas continue to emerge, LED market curtain opened, and who can not leave. Harbin traditional lighting distribution center as a result of urban transformation plan will be included in the scope of the demolition, the re selection of businesses to create a new city lighting. The most representative is Harbin North lighting furniture wholesale market, a total area of 50 thousand square meters, less than half a year, a building occupancy rate reached 100%, two floor, the occupancy rate has reached 80%. In order to get out of a characteristic road of innovation, the North mall is committed to the introduction of "Home Furnishing concept", take one or two floor lighting wholesale basis, strategic mode two and third lighting and furniture, mutual benefit and win, and with the media, local television and radio stations to actively carry out various activities, such as "love to charity" and "build I hope primary school", creating awareness, for business sales.

Liaoning LED lighting conversion basically completed

In 2013, Liaoning Province, Dalian city supermarkets, including the Dalian friendship lighting wholesale market in Dalian Golden Triangle Home Furnishing Plaza, Dalian happiness and Dalian Southern China Home Furnishing world Home Furnishing world basically completed the transformation of LED lighting, LED series of products can be seen everywhere in the market. 2013 is the key period of the transformation of LED, in the Dalian market has opened up channels of emerging brands and the positive transformation of the traditional lighting two forces competition, in which the traditional lighting brand won the final victory. The new LED brand in the Dalian market channel development is relatively slow. So far, the market has not yet been more active brand stores. In another development, some new projects have been opened in Dalian, more than 7 layers of real estate are between the samples with European style, and lighting products, European style lights have great development space in the local market.