Analysis on the ninth trend of lighting market consumption demand in 2014

Review: 2014, from a marketing perspective, lighting today is no longer limited to only the composition of the lighting lamp, the lighting market in recent years, mainly in the competition effect, modeling, process and application of new technology and material change and so on; and the lighting market and consumer demand according to the above several aspects showing a trend of nine.

Trend 1: advocating nature

Cater to people, recover the original simplicity advocate natural psychological, according to the survey, 30% of the lighting with natural style design, such as plum wall lamp, tail lamp, peach lights, horse and other small animal modeling lamp, using a variety of wood sculpture, no less than the real crafts. Lampshade material widely used paper, wood, yarn quality, outside carving a moon, fairy and other patterns, the combination of art and practical.

Trend two: functional segmentation

People are no longer satisfied with the lighting function of lamps and lanterns. The student lamp, writing lights, emergency lights, fluorescent lamp, lamp light rays, dinner lights, different height landing lights and other products one after another.

Trend three: modeling luxury

High-grade office buildings, luxury hotels, restaurants and other public facilities are increasingly luxurious decoration, luxury. The magnificent high-grade chandelier, lovingly pathetic crystal lamps, elegant Italian full blue lights, cold gaze lights, motorized mirror lights, to add more fun to people's life.

Trend four: multi functionality

As with the radio music box with lamp, table lamp, bedside lamp and a phone Jianzuo photosensitive controlled lights, the night when the phone, lamp light automatically hang up the call is completed after the delay 50 seconds can be automatically extinguished. While the day, call, the light will not light. This set of functions in one lamp, very consistent with the current consumer fashion.

Trend five: high tech

As the electronic technology is widely used in the manufacture of lamps and lanterns, adapt to different voltage, can adjust the brightness of the third generation lighting. The utility model has the advantages of no frequency flashing lamp, three kinds of wavelength adjustable lamps, and a far infrared red light lamp, etc. the utility model has the functions of protecting the eyesight and the market.

Trend six: energy saving

Energy-saving lamps are very popular with consumers. Such as long-life energy-saving lamps using 3LED core power, can be selected according to the brightness. At the same time, the wide use of new energy-saving lamps have become the mainstream of the lighting products.

Trend seven: environmental protection

Environmental protection is a new topic in the production of lighting technology, showing people's attention to the living environment of the living room, the relevant people think this is the main direction of future home lighting. Deodorizing mosquito lamp a Beijing company production, using the technology of pure natural biological toxic odor decomposition enzyme, can not only keep the indoor air clean in the kitchen, bathroom, and combined with the taste of art, lamps and become the new darling of the family.

Trend eight: colorful

Today, the lighting market and colorful life synchronization, multi Phi "colorful" coat, maple leaf red, natural blue, coral yellow, green grass, color, elegant, warm.

Trend nine: combination

The use of household lighting changes in the nine trends will be combined with the daily necessities of lighting and lighting is also a combination of daily fashion, such as ceiling fan lights, round mirror lights, flashlights, such as yellow light. It is understood that now lighting market competition intensifies, competition is no longer single, in a variety of areas of competition, products need to constantly improve and innovate to meet the diverse needs of consumers, the only way to change the innovation constantly, also the core of improving quality, this will be in the fierce competition in the market situation steady progress.