Analysis on the policy, price, channel and reorganization of LED lighting industry

LED lighting industry in recent years the rise of the rookie. It beat energy saving, pushed to the reign of incandescent lamps. Whether it is technological innovation, or awareness of energy conservation are increasingly respected by the public. But "LED lighting when in the finals this question has been troubled by industry.

LED VS policy in the 3 quarter of 2013, the relevant policy focus in the field of energy saving and environmental protection, including the introduction of the two central documents and Anhui province "energy-saving environmental protection industry development planning notice", three documents were clearly put forward to promote the development of semiconductor lighting, and put forward specific measures target. The Central Committee issued two documents on the "State Council on accelerating the development of energy-saving environmental protection industry views" and "notice" on strengthening the efforts to achieve the goal in 2013 energy-saving emission reduction task, is to cultivate leading enterprises, promote the green lighting of key energy-saving projects, the promotion of efficient energy saving lighting products and put forward specific objectives and measures. In addition, Anhui Province in the "Anhui energy saving and environmental protection industry development plan notice" will also be the focus of the semiconductor lighting industry and application engineering. In addition, the Ministry of Industry issued the "guidelines for key technologies (2013)", clearly put forward the key technology of LED chip, phosphor and other aspects of the implementation of technology as a key common industry driven innovation strategy under the state council. While Shenzhen is the beginning of the year following the abolition of the original LED industry "12th Five-Year" in the new plan, "Shenzhen city public institutions" 12th Five-Year "energy conservation action plan for three years (2013-2015 years)" to put forward the comprehensive promotion of LED lighting, caused the concern.

At present, the LED industry is in a period of vigorous development, despite the serious excess capacity, but in the era of warlords separatist hard to fight the world, the brutal competition, but the huge temptation of the future market.

Analysis on the policy, price, channel and reorganization of LED lighting industry

LED VS prices this year, LED industry price war trend intensified, many international and domestic leading enterprises have launched low-priced products, participate in price competition. According to the relevant information and the world economy, Chinese economic trends, lamps high profit era has become the past, low profit has become the norm, and the decline of the real estate industry, is bound to have a significant impact on the lighting industry, the industry growth rate will be significantly lower than last year, the price index continued to decline in recent years, LED lighting products, facing more serious price war this year. One of the main factors causing the price war intensified LED lamps, compared with the stable base of the market expansion, a sharp increase in production capacity so that the market is difficult to digest.

LED VS channel in 2012 to explore the feelings of stones across the river, to 2013, the domestic and foreign brands have begun to enter the LED lighting market, LED lighting channel war also kicked off. The LED industry is how to choose the channels to develop and maintain market discussion, now hear the most is that the electricity supplier model can save cost greatly, save the entity store overhead or supermarket fees and other costs, at this level the cost is greatly reduced; automatic orders, greatly eliminating hiring sales guide personnel costs; the openness of the network decided to open a network of sales, sales market is not subject to geographical restrictions; the falling price of the terminal LED industry is of great significance. But the emerging electronic commerce Sometimes an inch may prove long. everyone has his own advantages, has its natural advantages, but these advantages are not that suitable for all industry products, it is not suitable for all enterprises. If the selected channel is not suitable for their own, so save the cost of the so-called "fascinating legend will perhaps".

So, in the choice of how to do to stand out in the fierce competition to survive and continue to become stronger?.

First, we must distinguish between the mainstream and tributaries. From the development trend of the era of electricity supplier model is undoubtedly a new star, will become the ultimate trend of commodity sales. However, although this trend exists, but in the foreseeable period does not seem to become mainstream, in a fairly long period of time, the entity store sales are still the subject of the LED industry, it must be clear.

Two is to recognize the advantages and disadvantages of various channel model. Traditional entity store sales channels, a long history, face to face communication, optimistic about the goods and then shot, often can easily get people's trust. And "ran the temple monks stand, for administrative supervision is also greatly. From the point of view of people's consumer safety, more, the main consumer groups, of course, will rely on long-term entity purchase channels.

Three is the industry is not fine is much, remember that extensive but shallow knowledge. Regardless of the choice of online or offline mode, the key to have their own expertise, to do the industry leader, channel leader. Channel advantage is good, only to be able to give full play to the advantages of the channel, to play their own advantages. The core of the reform of the entire Chinese channel, channel function specialization, professional king. Channel profit channels. Regardless of the big environment leads to shrinking consumption, or the electronic commerce run away customers, the traditional channels of profits are severely compressed, which puts forward higher requirements on the channel operation, only the professional division of labor, in order to improve the efficiency. Let channel specialization, the higher the permeability, more detailed service, even segments of the channel to become the expert category.

LED VS LED with the reorganization and integration of the further development of the industry, competition is fierce, LED lighting industry reshuffle and integration period, however there is still in the middle and lower reaches of horizontal integration, vertical integration, mergers and acquisitions both sides received first understand their intentions and goals: patent, talent, market, channels, technology and work together in accordance with the expected goal? To go further.