Analysis: traditional and electricity supplier LED companies how to find a combination of points in the difference?

Review: a way to go, but the future development of electricity providers must be beautiful.

Today, the lighting industry business presence is more and more strong, many traditional dealers are eager to enter the field of electronic business, there is no entrance. As we all know, there is a big difference between the electricity supplier channels and traditional channels, what are these differences come from? How to find a breakthrough in the electricity supplier? How to find a combination of traditional channels and electricity supplier? Look at the electricity supplier leaders and traditional channels of how people look at the lighting industry electricity supplier now and in the future.

Contrast: obvious difference

Unable to intervene

For different lighting industry suppliers and other industry Meng Shunqing said: "the lamps of the re purchase rate is relatively low, may not repeat consumption, this is the biggest characteristic of electric lighting; the other is the electricity supplier has higher requirement for product category, we all know that the lamp has more categories, each a category has one or two relatively high cost products, the electricity supplier to do a single product, this is also a lot of traditional dealers to open up the cause of the electricity supplier channels. "At the same time, he also told reporters:" the current lighting electricity supplier sales from ninety-five percent retail, only five percent from some big circulation hardware store and other products, the actual operation of the biggest difference now is that the lighting electricity supplier product price is relatively flat, while the traditional channel price elasticity is large, in addition, the two requirements for products the quality is not the same. "

For the current situation of the electricity industry in the lighting industry, Xiao Xiaohong told reporters that the current traditional lighting dealers engaged in electricity supplier is not much, a larger proportion of some emerging enterprises. The traditional business for the electricity supplier's attitude is to want to intervene but can not start, ability, human resources and other aspects have been restricted. For now, the electricity supplier has caused an impact on the traditional dealer, which is every practitioner can feel, but did not cause a particularly big impact, but to win a single product companies will have a more direct feeling.

Analysis: traditional and electricity supplier LED companies how to find a combination of points in the difference?

Thinking: OCS is not easy

Restricted transition

Everything has its pros and cons, electricity supplier is no exception. The advantages of the electricity supplier is known to be able to not only reduce the cost of shop rent, but also can do business anytime, anywhere, free from the constraints of time and space. But electric lighting industry is the disadvantages of the product line is not rich, sell well in just a few paragraphs, the installation and maintenance of warranty are not guaranteed, but the traditional lighting field experience, can see more clearly the effects of the products. Meng Shunqing said that the electricity supplier advantage is to make up for the disadvantages of the traditional enterprises, distributors generally represented many products, while the electricity supplier is do focus on the brand; the shortage is that electricity providers do need a professional team to manage, the traditional dealers relatively cultural degree is not high, the management team it will exist some shortcomings so, this business development also has some difficulties.

The differences between traditional channels and electricity supplier channels also determine its requirements for dealers are not the same, which leads to the mode of operation is also different, Xiao Xiaohong said: "the traditional channels and electronic business operation is very different: the traditional channel is needed is a store, warehouse, renovation, purchase, run and customers, the electricity supplier operators need to have thinking of the Internet, but some traditional lighting shop owner will not even use the computer, this is one of the biggest constraints transformation of old shops. In addition, the electricity supplier for the product requirements are not the same: "the main electricity supplier is Home Furnishing circulation and more product categories, mainly to small power products 3W, 5W, such as ceiling lamp, bulb, lamp, downlight, and the project is commonly used in high power 5W, 7W products. Thus, also decided to adapt to the traditional distributor of large circulation products will not adapt to a single product to win the electricity supplier.

Weapon: poke clouds

Looking for new channels under the electricity supplier channels

For the electricity supplier development trend in the future, Xiao Xiaohong said: "the reason why Suning Suning do very well, because it has a lot of the store as a foundation, the electricity supplier can not completely replace the store, but he will also continue to impact on the store, as well as for the lighting industry. Meng Shunqing also bluntly, for now, the new channel to challenge the traditional channels there is still a long way to go, but the future development of electricity providers must be beautiful. For businesses concerned, now need to do adequate preparation, he said: "the most important electricity supplier is to choose the right products, the circulation of products has been flooded, especially the bulb; the second is a good team. The two are in the interview, said the lighting industry, the electricity supplier can not completely replace the traditional shops, the most important thing is to understand the differences between traditional channels and electricity providers to find a breakthrough and the combination of the two points.