Analysys International: 09 years in the 1 quarter of outdoor electronic screen advertising market terminal number of 531 thousand and 100

According to Analysys International Enfodesk recently released the first quarter of 2009, China's outdoor electronic screen advertising market quarterly monitoring data show that in 2009 the second quarter of, the number of outdoor electronic screen advertising market terminal is 531 thousand and 100. From the point of view of the market, the bus subway, commercial buildings, train stations are still ranked first in the number of terminal three.

Analysys International (Analysys International) study found that because the government supervision departments throughout the country to the traditional outdoor advertising regulation and electronic manufacturing cost severely decreased year by year, so many traditional outdoor advertising business units intended to transition to digital outdoor media. In this process, the number of electronic screen terminal is expected to continue to grow.

The first quarter of 2009, the largest proportion of the number of bus terminal market, close to 40%, mainly due to the mode of operation of the market has been quite mature, monitoring and monitoring mechanisms are also gradually improve. Therefore, Analysys International (Analysys International) suggested that the traditional media in transition to digital media, to change the traditional advertising business model, in advertising, and whether in the cycle frequency of monitoring monitoring needs scientific evaluation work.

For more information about China's outdoor electronic screen advertising market, please refer to Analysys International Enfodesk or contact International (Analysys) customer service department.

Research definition

Building / outdoor electronic screen advertising: refers to the commercial buildings, supermarkets, stores campus channels, with commercial terminal advertisement LCD or LED screen form, mainly to broadcast television commercials and other programs as a means of expression, this study includes 9 main channels, namely: commercial buildings, stores, supermarkets, Airlines terminal, hospital pharmacies, outdoor LED, subway, bus, train stations and other campus channels etc.. Within the scope of this study does not include the digital framework.

Market size: the actual quarterly advertising revenue is calculated.

Commercial buildings in the city: LCD office buildings, apartment buildings to install the LCD screen commercial terminal advertising system, usually installed in the elevator, the research areas including LED street network, but does not include golf, cinema and other channels (except Focus Media).

Bus subway LCD: refers to the bus, subway (including the platform) and other means of transport on the LCD screen business terminal advertising system.

Outdoor large LED screen: Light Emitting Diode (light-emitting diode). LED display is divided into graphic display and video display, are composed of LED matrix block. Outdoor large LED display mainly refers to the commercial center, hanging on the building of large commercial terminal advertising system, the general area of more than 100 square meters.

Other electronic screen terminal market: refers to the cinemas, cafes, KTV, community, restaurants, fitness facilities, golf courses and other non mainstream channels installed in the LCD screen business terminal advertising system.

Large advertisers: refers to the media in all the annual turnover of more than 50 million of enterprises.

Small and medium-sized advertisers: refers to all media in the amount of 50 million.

Research note

Analysys International (Analysys International) analysis provides the industry, mainly through the basic industry of macroeconomic data, the end user quarterly research data, historical data and manufacturers manufacturers quarterly business monitoring and analysis, based on Market Research and industry research and manufacturers of research methods, mainly reflects the market situation, trends, and inflection point rule, development status and manufacturers.

We believe that the data obtained through market research and industry research methods in the industry recognized acceptable error range, can accurately reflect the industry trends and changes in the law.

The research results obtained by the professional research methods are designed to provide reference for decision making. Manufacturer's actual data, please refer to the manufacturer's financial report