Authoritative analysis: Diaoyu Islands Dispute on the impact of Sino Japanese lighting industry

It can be predicted that if the Japanese government to adhere to the wrong path, the normal economic and trade relations between China and Japan have been adversely affected, is bound to continue to deteriorate. As early as August, the Chinese folk have issued a boycott of Japanese goods, the voice of China's largest appliance retailer Suning Appliance stores even refused to sell some of the daily home appliance products. Diaoyu Islands are China, the Chinese government in the defense of the territorial integrity of the position, although it can not be determined.

Diaoyu Island incident broke out in Japanese economic and trade relations and covered with frost. Recently, in the Chinese market, in the past favored by Chinese consumers of high-tech products in Japan sales have declined significantly. However, a real problem at the same time we must face is that since the Sino Japanese relations back to normal, have been enumerated ten years of trade, through China positive opening and Japanese direct investment in Chinese widely, has formed a "you have me to the economy of the two countries, I have you" pattern.

It can be inferred that the two countries once against each other, affected by the economic and trade relations is not only in Japan, the same adverse effects on China. So, in the lighting industry, Japanese companies will be the fate of will be what impact decide on what path to follow, Chinese? Japanese companies marketing plan or blocked at present, more active in the Chinese lighting market has Nichia, Toshiba lighting, Panasonic, Rohm semiconductor, assuming that the deterioration of Sino Japanese relations, what impact for the day lighting market it is understood that? For two consecutive years to participate in the Guangzhou International Lighting Exhibition Panasonic recently has made a decision: because the company considered from the overall strategy, decided to suspend in a year.

Analysis of the industry, affected by the recent Sino Japanese relations tightening, Canon, Matsushita and lion in China factory has taken the suspension, the suspension of Panasonic to participate in such important exhibitions, is very likely and the Sino Japanese relations is not clear about.

And Toshiba, according to relevant sources, in July 11th this year, Toshiba's lighting equipment subsidiary (ToshibaLighting&Technology) issued a press release announced that in order to enhance cost competitiveness, plans earlier this year (end of March 2013) to close its 4 production lighting related products factory.

TLT pointed out that the 4 factories closed, its production capacity to kanuma factories and production bases in mainland China Harry Sheng Toshiba lighting (Kunshan)".

According to the report, in order to improve the cost competitiveness, future TLT Japanese factory will mainly produce special order products, for general lighting products to the mainland China production.

Thus, the relevant analysis, the deterioration of Sino Japanese relations, TLT plans this year (end of March 2013) to close its 4 production lighting related products factory and some capacity to China plan will likely fall. Nichia, Nichia in March this year, Guangzhou branch opening, also means the beginning of the layout of Southern China area arias.

Chinese sales strategy room director Liao Guoxin told reporters that from Nichia sales system in Chinese view, the current sales are still based in Shanghai, Hongkong branch is mainly for some customers, China foreign exchange settlement. In 2010, Nichia established a branch in Beijing this year, set up a branch in Guangzhou, Nichia is taking the longitudinal development of the market direction, the longitudinal has been completed.

Next, will be considered in the western region, such as Chengdu, Xi'an, Chongqing and other places to actively study and strive for a sales system covering the whole of china. In recent years, the Japanese semiconductor maker Rohm announced its development plan in China and its related market strategies, began the formal layout of China's LED market.

The Design Center Deputy General Manager Muranaka Masahiro told reporters that the LED strategy is one of the four strategic Rom, Rom will Chinese market as the focus of the market have invested a lot of energy, but also in Shenzhen and Shanghai have set up a design center, and in Shanghai and Hongkong to set up a QA in the heart, to ensure the quality of.

In China, the main design center for the development of a number of applications, and the development of IC or from Japan, but in the reference design and other aspects of the design center in China will be in line with the Chinese market research and development of products.

According to this plan, obviously, if the deterioration of Sino Japanese relations, China boycott case, Nichia to cover the whole China sales system is or will be hindered.

Source: Aladdin lighting network

Key words: lighting design company lighting engineering company

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