Baidu was a huge outdoor advertising disputes may be removed unconditionally

Set the Huangpu River in Shanghai only half of Baidu 900 square meters large billboards are facing a series of disputes, "First Financial Daily" yesterday from the outdoor advertising agent of Baidu Shanghai Golden advertising Exhibition Co. Ltd. (hereinafter referred to as the "golden") was informed that Baidu in the first block of domestic outdoor advertising may not be able to continue survival".

It is understood that the billboard is located in the North Bund East Daming Road No. 470. After landing in the United States last year, the Nasdaq, Baidu in Shanghai, north of the Bund spent huge amounts of money to set up a huge Baidu billboard, and the Pearl River across the river. This billboard is 43 meters wide, high of 21 meters, accounting for 903 square meters, is one of the largest outdoor billboards in Whampoa River, which is the first sign of outdoor advertising Baidu set up in china. Since then, Baidu will also be the advertising information and photos sent to the United States, as one of the information released to NASDAQ investors.

The golden head of Ms. Feng told reporters that the ad signed a letter of intent on April 2004 and Baidu, and in July 2004 signed a final advertising contract of hire. "At the beginning of the construction of this billboard our company spent more than 3 million yuan of the cost, and all of a sudden and Baidu signed a contract for a period of 3 years." Ms. Feng said.

March 30, 2005 golden concerned to apply the relevant procedures, and in April 11, 2005 to complete information, the authorities in the statutory audit period did not have a written opinion, that is the default to golden law. But now, because of the North Bund area will be the construction of international passenger transport center, August 3, 2005 golden get "outdoor advertising facilities set in Shanghai city to apply for approval" to find relevant aspects behind agreed to set up additional advertising "quarterly (three months) for approval, set a time limit to the" construction planning permits (sporadic) "as the standard, if the country needs to build the customer as the center, should be removed unconditionally." Communication in case of no avail, the court will be golden.

MS Fung said: if the billboard can no longer continue to maintain, we will constitute a breach of Baidu Inc."

Baidu public relations official in the first financial daily interview, said the billboard for Baidu has a very important significance. If you can not keep the location of the billboard, also hope that the advertising company can try to provide other locations along the outdoor advertising in the Bund