Because of the strong capital offensive strategic layout of the software industry to Microsoft China

After the injection of $25 million to tide, to seek greater voice in the market Chinese Microsoft recently reported again. September 26th, Microsoft China and soft group holdings of China's Hong Kong listed companies signed an agreement in soft international, announced that it will be a strategic investment in soft international, the investment amounted to $20 million. At the same time, International Finance Corporation (IFC) will also invest $15 million in soft international. Microsoft is committed to growing up with the local software industry in china." Tim Chen, President of Greater China Microsoft Corp said at a news conference, "this is our investment execution and implement further measures to support the development of the software industry of China memorandum signed by Microsoft and the national development and Reform Commission in 2002."

Speak the speech there is not a fraction of difference with Tim Chen a month ago Microsoft injection ceremony wave. However, the Chinese market is well versed in Tim Chen's mind is more, how to take advantage of the local resources of these partners, Microsoft's business in china.

In the field of enterprise software, Microsoft is facing a pack and play the market, compared with IBM, Oracle, Sun, development tools, Microsoft's.NET platform is not technically too much advantage, so the direction of Microsoft capital. Through strategic investment in Chinese software companies, these partners will be closely around, Microsoft will continue to benefit, and get a greater voice.

Microsoft's capital will have a ripple effect on these local partners. In September 15th, the wave of International announced that the Inspur will acquire 30% stake, with the wave of the group and is ready to establish a new joint venture company, specializing in electronic government affair. Both the news caused no small vibration in the internal wave.

Outside analysts believe that the tide of Inspur international capital, will be an important step in the implementation of the Inspur indirect listing. When the reporter to verify the matter Inspur President Wang Xingshan when he said it is not easy to express their views. However, according to the wave of cooperation agreement with Microsoft, Microsoft investment funds will be mainly used for the development of ERP, e-government and other services. Inspur ERP in the domestic market has a certain strength, but its popularity and market share has been in UFIDA and Kingdee, after Microsoft's financial support, the wave is ready to ERP business development with UF, Kingdee Inspur listed meet as equals, so the pace will greatly accelerate.

The Microsoft and the capital of big hands into the soft, but also has a clear appeal. "The development of Chinese software industry, is in the important period of new opportunities and challenges," the chairman and chairman of the board of directors of the international soft soft Tang Min said, "it is in this context, Microsoft and IFC combined with soft international cooperation concluded." Microsoft apparently hopes to be able to make a difference in this opportunity period. On the other hand, the use of the dollar to the Chinese government is also a good way to show good chess.

In fact, Microsoft has quietly stood on the same side with Chinese partners. Microsoft's injection of soft, which is another important content is soft - Microsoft online lab was established, it is said that this will be of great benefit to the soft outsourcing business. According to the wave of internal staff revealed that the wave of software recently established for e-government development on the second room "(another" first laboratory "specializing in collaborative software development), the Department is working with Microsoft engineers in close cooperation, to jointly bid e-government projects in Qingdao City," this is the first two projects company cooperation, supervisor has issued a directive, must be fired the first shot."

If Microsoft succeeds in firing the first shot, it will inject confidence into its capital offensive. Microsoft in the Chinese four global strategic partner - soft, Powerise, digital China, tide, has a wealth of industry customer resources, also has a strong government background, these are obviously the value of Microsoft. To become strategic investors Chinese partners, Microsoft platform, their application alliance will enable two each one takes what he needs. Obviously, in the face of last year's Beijing government procurement storm, Microsoft's strategy is becoming more flexible.