Beijing home appliance stores flat-panel TV and mobile phone sprint into a bright spot

Beijing home appliance stores in the final sprint

Suning yesterday launched the second phase of sales dropped 10% and three days after the United States accounted for the overall profit margin profit margin above 40%

Newspaper news (reporter Xu Xiaoqing) from today onwards into the golden week after 3 days, the appliance store price war upgrade again. Suning Appliance announced yesterday into the second phase of the golden week, and in the first three days of the price on the basis of the average price down again around 10%.

Gome, Dazhong electronics are also in secretly modify the promotion plan. According to Xu Zhengfei, manager of Beijing Suning market, said the golden week is generally divided into two stages, in October 4th as the dividing point, is expected to start from 5, the electricity market will be the climax of the second round of shopping since the beginning of eleven. Therefore, all of US retail giants are to seize the eleven in the latter part of the market share of electricity and full horsepower.

Suning North China region sales director Fan Zhijun said that during the national day of Beijing Suning target is 500 million to 800 million yuan, while the price war is one of the most important strategy, he said, after 3 days of sales promotion is mainly for tourism back to the people, will be in October 1st to October 3rd the average price of 20%. Then, down 10%. "2000 yuan to buy back 300 coupons to upgrade to return to 500 and 6000 yuan to 7000 yuan, before the 42 inch plasma TV and 10 thousand yuan of the following 37 Inch LCD TV from the original into a large number of sales limited."

In addition, refrigerator, washing machine is to increase promotional efforts, "basically 80% brand models to increase promotional efforts."

And reporters from the United States Beijing branch learned that the United States in the three days after the golden week of the profit margin accounted for more than 40%, the overall profit margin of small household electrical appliances, air conditioning, computer products there will be subsequent blooming force.

The general manager Dazhong Electric North China branch Jia Yaoyong said, three days after a drop of 10000 yuan, the highest color TV camera, digital camera, mobile phone up by 50% with an average drop of 37%, the 7 fold sales of small household appliances.

Festival City tide: flat-panel TV and mobile phone into the biggest bright spot

Large color TV and mobile phone sales accounted for the overall sales of 28% to 30% three days before the National Day golden week, Suning, Gome also gains

Flat-panel TV and mobile phone and other communication products become the National Day Golden Week appliances stores the biggest bright spot. According to the director of Suning North China Fan Zhijun introduction, Beijing Suning National Day in the first three days of sales showed a growth of 150%, single store sales growth of 25% to 30%. due to the digital market capacity growth of 80% this year, so National Day digital showed 100% explosive growth. But sales growth mainly from color TV and mobile phones."

October 1st day in Beijing Gome's sales exceeded 180 million, which has sold more than 6000 TV sets, mobile phone is around 30 thousand." Gome Beijing branch general manager Wang Huiwen said.

Large color TV and mobile phone sales accounted for the overall sales of 28% to 30%. according to the large and medium-sized electrical branch general manager of North China Jia Yaoyong statistics, October 1st morning 8:30 to 14:00 in October 3rd, large and medium-sized electrical appliances in Beijing 56 stores total sales of 410 million yuan. One day in October 1st to achieve sales of 250 million, the central and Central Television Tower shop crazy 36 hours without closing, it achieved a sales performance of 43 million.