BenQ is optimistic about Taiwan LCD TV market says sales will double

Yesky November 20th news (Yu compile) said Taiwan, the leading consumer electronics manufacturer BenQ, because LCD TV prices have dropped to the "sweet spot", so consumers are eager to buy, Taiwan LCD TV sales will be doubled this year,

After the acquisition of SIEMENS's mobile phone division, BenQ plans to achieve half of sales revenue through the sale of branded mobile phones. In addition, the third quarter, BenQ in the Taiwan market on the 37 Inch LCD TV field topped, ranked first.

Huang Siqi, executive director of BenQ Asia Pacific, said: product demand exceeded our expectations. We believe that LCD TV prices fell to a level acceptable to consumers. Huang Siqi said that BenQ can not meet consumer demand for 37 Inch LCD tv. BenQ in August this year launched a 37 Inch LCD TV, the TV is priced at NT $69900 each. Huang Siqi said that in view of the current strong demand, Taiwan LCD TV sales in the quarter will increase to 7000 units, compared with the previous quarter, an increase of 17%. He also added that this year BenQ LCD TV sales will exceed 20 thousand units.

BenQ is expected, due to the continued decline in prices stimulated demand, LCD TV sales growth next year will be more than 50%, up to 400 thousand units. SONY in September this year launched a low-cost Bravia LCD TV series in the world, BenQ declined to comment directly on this.

BenQ senior marketing manager Lin Shihua said: we have been concerned about the impact of SONY strategy. He said: "BenQ's target customers are consumers of different ages, and SONY's consumer customers tend to be older people, they do not want to know new accessories. "