Big screen advertising market is big but also need to cultivate

The development of large screen advertising is not only a special case in Guangzhou, Beijing, Shanghai, Shenzhen and other places also appeared to compete with the situation, the number is even several times in Guangzhou. Known as "the best in all the land," giant screen screen "Morgan", "Huaxia first screen" in Beijing and other places have been completed. Recently, the construction of the largest area of the domestic outdoor LED special shaped screen by Konka LED settled in Chengdu, which covers an area of 350 square meters, about 9 storeys high, enough to have 4 badminton courts.

Data show that the LED display industry has maintained an annual growth rate of around 15%, the market share gradually expanded. According to CCID Consulting market survey data show that in 2009 the domestic market size of the LED display industry will reach nearly 10 billion yuan.

However, many people in the industry believe that the development of large screen advertising in Guangzhou is not as optimistic as expected, or will enter a period of slow development. The reason is naturally affected by the financial crisis, rising operating costs. Many well-known companies have reduced the cost of advertising.

In fact, six months ago, Guangzhou's big screen advertising began to surge. According to Guangzhou, a large screen advertising company responsible person said that since the end of last year, Guangzhou big screen advertising added twenty or thirty, has been built and built in the total number of large screen advertising has jumped to seventy or eighty. Some time ago is good Plaza large screen advertising auction price of up to 50 million yuan.

The company president Pan Shaohua told reporters, at present the big screen advertising is not much, the whole market is at the beginning of the incubation period, further to support the intensive and meticulous farming. For the outdoor big screen, the location of the flow is important, but the effectiveness of its dissemination, but also the key to the key. Well, it is the dissemination of new information; do not good, it may be forgotten in the downtown area of the Yellow flower.

According to the advertising industry sources, compared with the traditional outdoor advertising, LED advertising screen profitability is three to five times the former. A screen if fully prepared to make a year, five million is not a problem. However, the current competition in Guangzhou big screen advertising market goers are saddled with the pressure of funds more.