Billion cursor list one-stop procurement, focusing LED TV backlight and lighting market

With the market penetration of LED backlight LCD TV gradually increased, both the Japanese and Korean, American, European, Taiwan or China, LED manufacturers, have been in the LCD TV backlight LED chip, LED package module on the positive position and layout. In the TV brand manufacturers, Korean manufacturers Samsung, LG's action is positive, shout out LED backlit LCD TV penetration figures show that a large number of LED consumption, the two companies also have their own production capacity, LED chip package, and the lack of part of outsourcing to Taiwan manufacturers. As for the Japanese, European TV manufacturers each have their own abacus, mainland China TV brand manufacturers to Taiwan factory, mainland manufacturers LED source. In this situation, LEDinside recently visited Taiwan LED packaging factory leader billion light (Everlight), by the business marketing group general manager Bernd Kammerer told us in a billion light LED backlight LCD TV market views and strategies why.

Business Marketing Group General Manager Bernd Kammerer

2010 LED backlight LCD TV market penetration 15%

Although in 2009 the market was concerned about LED shortage, but Kammerer said the LED extension of Taiwan factory source, billion light in addition to crystal electric, and Taiwan etc., Taigu Guangjia LED chip suppliers, a total of three, so not to worry too much about billion light source of the upstream chip. Document.write (""); xNo = xno+1;

Kammerer said, LED backlight products in the quarter of the magnitude of the expansion is very large, estimated 2010 production should be more than 2 times the current, especially LCD TV with LED backlight products, there is a considerable market potential. Currently leading manufacturers in this category, to Han, Taiwan, mainland China LED manufacturers.

In the LCD TV with LED backlight technology products, improve the brightness of the LED light output, or various manufacturers, and the direct backlight type backlight type and side light type backlight, Kammerer side light type LED backlight will dominate the market.

Kammerer estimated 2010 LED backlight LCD TV market penetration will reach 15%. Samsung, for example, in 2009 about 3% ~ 5% of the LED backlight TV penetration, shouting in their own TV products in 2010 LED backlight penetration to reach 25%. LG is shouting in 2010 LED backlight TV penetration reached 22% ~ 25%, it is clear that the brand is more optimistic about the number of estimates of the penetration rate. However, Kammerer noted a positive factor in 2010 LED backlight LCD TV has the opportunity to grow, to hold the world cup, is expected to drive sales of LCD TV, along with the market also have the opportunity to pay more attention to the LED backlight LCD TV products high contrast. However, due to the relatively high price of LCD TV LED backlight, the overall market, LED backlight LCD TV in 2010 there may be 10% to 15% penetration, which depends on the market situation in 2010. Monitor, 2010 LED backlight penetration of only 5% ~ 10%.

TV with LED backlight need to work closely with OEM customers and master self technology

Samsung is a fully vertically integrated company, has considerable technical and market advantages, the industry is in progress in the Samsung LED backlight LCD TV technology, after all LED specifications of this market is not fully standardized products, there will be generations to evolve, even change, improved phenomenon.

The biggest problem is Samsung, LG has its own LED career Samsung LED, LG Innotek, they can focus on the integration of their own products and. According to Kammerer, it also makes in this one or two years, Taiwan manufacturers will face serious competition in the Korean factory, must first cut to produce enough energy and competition, the only way is to try to create a good enough technology, can make Korean brands, including TV brand manufacturers are able to use all of their own. LED production capacity in recent years is still insufficient. In addition to their own research and development, but also have the opportunity to get better technology, one hundred million light is the choice of R & D and partners in Taiwan, Europe and the u.s..

As for the pen panel with LED backlight, it seems to have been the 3020 package as the standard, but LCD TV with LED backlight products have a lot of different standards, there is no comprehensive standardization. Both straight and side light have their own advantages and disadvantages, but also not sure who will win, which makes the market will continue to have a variety of LED backlight product standards. Samsung, for example, the company intends to further the direct thickness type LED backlight LCD TV continued, still needs to overcome many technical difficulties, combined with the side light type LED backlight and direct type backlight LED also have the opportunity to launch.

TV backlight LED products cost is the biggest challenge

The current Korean factory can achieve the lowest cost in the LED backlight products, but to the factory of Korea SamSung, LG, they have their own brand of TV, more people buy these television, they LED vendors in creating the backlight LED cost might be lower. Kammerer said that in terms of OEM vendors, we must be able to work with customers, to have their own backlight packaging design, LED backlight solutions to maintain these technical advantages.

LED backlight monitor market shift, Kammerer prediction LED backlight monitor market penetration in 2010 only 5%, launched Everlight in the field of products for the side form of view 3020 package.

LED lighting market needs standards, manufacturers must have good design

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