Brief analysis of the function of the mobile phone keys and light guide plate module to boost the key factory ASP

Mobile phone keypad backlight using LED (light-emitting diode) components, if you can add a light guide plate (guide light) will be able to save the amount of LED and then extend battery life. Silitech in R & D light guide plate combination of mobile phone key modular products, so that customers in the purchase of mobile phone keys at the same time to meet the demand, the light guide plate to allow customers to re assemble the modular product SMD; mobile phone key and the light guide plate, is conducive to improve silitech ASP (the average price).

It is reported that silitech last year more than 7% customers at the same time the procurement of mobile phone keys plus light guide plate products is increased to 12% this year, according to acceptance of the modular product more and more customers.

Now the legal person to be seen is among the leading position of the silitech can still be in the top three, top five mobile phone customers to gain more market share. However, if there is a decline in the overall mobile phone industry, we should observe the proportion of the increase in the proportion of market share and industry recession, which is relatively large. Therefore, the improved niche ASP, because under the premise of raw material prices fell, components of the offer should be declining, so the mobile phone keys silitech combined with new products made of light guide plate modular products, will be able to improve the sales price.

In the industry as a whole, the mobile phone industry will be the key to the chain, but also the inevitable result of industrial competition. Interbank ichia (2402) the fruit of the third quarter earnings, its consolidated gross margin also have signs of weakness, from season 10.79% to Q3 from node 7.4%. Japan Shin-Etsu polymer (Shin-Etsu Polymer) industry also said that the first half of 08 (4 ~ September) operating profit decline of 67.6%, the competition between the display industry.

The Japanese mobile phone maker Shin-Etsu polymer recently pointed out that the keys of mobile phone and other electronic components due to intensified competition led to falling prices, reduced, semiconductor packaging materials for construction materials in order to weak demand, coupled with the impact of rising raw materials and other factors, the first half of 08 (4 ~ September) fell 11% to 45 billion 989 million yen, compared to last year revenue; operating profit and net profit is 67.6%, 62.9% decline to 1 billion 753 million yen and 1 billion 60 million yen, respectively.

From the industrial point of view, in recent years has been the traditional 12 sets of mobile phone keyboard, to increase QWERTY full keyboard design, make the plastic injection molding can produce "light guide" application also increased, but also can save the amount of LED, and reduced customer assembly time. Therefore silitech in considering the needs of customers, increase the supply of the module products, and for themselves in order to fight.

Source: China semiconductor lighting network