Brief discussion on how to take off the "magic" of LED lighting"

China's LED lighting industry upstream chip manufacturers will usher in a brutal reshuffle in 2013, the downstream lighting applications into a price war quagmire, profit margins have been squeezed. "In January 10th, by the whole of the new energy chamber of Commerce held the seventy-fourth China new energy Sharon, vice chairman of China Lighting Association and the secretary general, senior engineer Chen Yansheng just a sentence, the outline of green lighting industry position was most incisive.

LED penetration into home lighting

According to the previous statistics, the national lighting production enterprises have 8000, but with the rise of LED in recent years, the domestic lighting production enterprises have more than 10000. Chen Yansheng cited this set of data, intended to show the prosperity of the LED lighting market.

With the advantages of high brightness, low heat, long life, non-toxic, recyclable and other advantages, LED is known as the most promising green lighting source in twenty-first Century. In recent years, our country vigorously promote green lighting, and in October 1, 2011 issued the elimination of incandescent government announcements and roadmap". In July 2012, the Ministry of science and Technology issued the "semiconductor lighting technology development" 12th Five-Year "special plan" clearly put forward to 2015, to build a batch of pilot city and characteristic industry base, the formation of the overall goal of the semiconductor lighting industry with international competitiveness. Today, the rapid spread of LED lighting in the field of public facilities, and gradually to commercial lighting, office lighting, home lighting market penetration.

Industry is not yet mature

As early as 2001, it was suggested that with the improvement of luminous efficiency, LED lighting will revolutionize the global lighting industry, but the current LED lighting is not a mature industry. Chen Yansheng pointed out.

In Chen Yansheng seems, LED lighting industry chain business days are not too good. Rely on technology to survive LED chip upstream manufacturers lack of technical advantages. If the technology is divided into three levels, then the master of the core technology of Europe and the United States and Japan in the first level, South Korea's Samsung, LG, etc. belong to the second echelon, while China's enterprises are still at the level of third. The middle reaches of the number of packaging enterprises, small scale.

LED lighting market in 2012 compared with 2011, the increase in production, but sales did not increase, profits have dropped significantly. In the downstream lighting applications are more intense competition. "No one in the world like China, there are so many companies do LED lighting. "Chen Yansheng said," upstream high technical requirements, capital investment, in the middle do not make money, so that the lower cup soup; on the other hand, the traditional lighting companies in order not to be eliminated by the market, also began to actively fight LED lighting market. Plus a lot of cash rich companies see LED lighting, have been involved in. "

How to get rid of the price war quagmire

Enterprises get together into the industry has brought unprecedented prosperity, but also to the enterprise has brought endless trouble. Dongguan woomi power equipment company will encounter this problem, the company's Beijing branch general manager Zhang Yafei said: "some of the dealer price control is very strict, and even offered to reduce the quality, to reduce the cost. "This makes the enterprise into a dilemma," if you meet the requirements of consumers, do low-grade products, will undermine the brand image of the enterprise; if you do not reduce costs, corporate profits can not be guaranteed. In this case, how should we do? The application of the enterprise cohabitation, only a few dozen small workshops very much. This product can be sold out to sell ten dollars or even a few dollars price.

But such products can not be guaranteed in quality, over the long term, the destruction will be the overall reputation of the LED lighting market. In this case, how should we do? "How should we do?" this is actually the majority of LED lighting companies are thinking about the problem. Chen Yansheng proposal is: LED lighting industry is the time to return to reason, and then there will be some mergers and acquisitions, integration. This time, by the price war, lower quality is self defeating, fight, fight technology innovation in order to survive. "In the next few years, the coexistence of traditional energy-saving products and LED lighting products. The luminous efficiency of the traditional energy-saving bulbs is about 60 lumens per watt, LED is gradually reached a maximum of 130 lumens per watt, which is the opportunity to replace the traditional lighting LED light bulbs. For LED lighting companies, the LED lighting products to achieve far greater than the luminous rate of 130 lumens per watt, perhaps the time to find a survival chip.