CREE Tang Guoqing: optimistic about the prospects of China's LED Market

In the current global economic recession, the background of China economic growth slowed down, has always been optimistic about the LED industry will have a great impact, what are the opportunities and challenges in the future, has been the focus of industry or investment institutions subject. Many people have different views on the future of LED industry, as a photoelectric photoelectric news portal website, also has been closely tracking the development trend of the whole industry, is now making "on the LED industry in the overall economic recession facing opportunities and challenges" special topics, we hope to from multi angles, multi dimension for many enterprises and experts, to discuss the development trend of the industry, is the so-called "ten party information collection, aggregation eight dialect theory, take the talent, explore the future trend." The following is an interview with the editor of the news network editor CREE (CREE) Hua Xin photoelectric Shanghai Co., Ltd., general manager of Mr. Tang Guoqing:

General manager of CREE (CREE) China Optoelectronics Shanghai Co., Ltd.: Mr. Tang Guoqing

CREE: has the company been affected by the recent financial crisis? How to look at the prospects of China's LED industry?

Tang Guoqing: this crisis has an impact on any business, but more or less. For CREE companies, the impact is relatively small, we still achieved good results this year.

I am very optimistic about the prospects of China's LED. The country launched four trillion construction projects, LED industry will benefit, in addition to Shanghai, World Expo, Guangzhou, the Shandong Asian Games and the National Games, the Shenzhen Universiade, these will be a positive role in the popularization of LED. At present, Guangdong province science and Technology Bureau official said, the province's large-scale replacement of LED street and LED street plan of major science and technology demonstration project has been started in Dongguan, the program for two years, in Dongguan, Foshan, Huizhou, Zhaoqing, Zhongshan 10 city, to achieve "one hundred thousand miles" (one thousand km one hundred thousand lamp replacement program). This is a huge market, in line with the corresponding CREE LED urban lighting plan has been implemented.

What do you think the company should take in the economic crisis?

Tang Guoqing: I think companies can take the following actions:

First, the most important confidence, crisis, there is a crisis of organic, dangerous as the machine, we must face up to the sun also rises, tomorrow will be better! All rely on their own, I firmly believe that: LED industry development, or a good start".

Two, focus on the advantages of their own products, you are a part of the industry chain, just concentrate on doing it, don't put too wide, they are good at which a product, put it well, it will be a good future.

Three, in line with the characteristics of their products to find the market, and now LED applications have been diversified, in this volatile market to find their own, to focus on the development of.

Photoelectric News Network: from CREE 2009 Q1 earnings report, still maintained a considerable growth, what is the reason that CREE can get such impressive results?

Tang Guoqing: CREE is a robust and innovative company, we have to do the packaging from the substrate material, epitaxial chip, covering most of the industrial chain, the use of raw materials are independent development company, has 825 U.S. patents and 1800 international patents, are very in quality, cost and knowledge property advantage.

We can achieve this result for the following reasons:

We have advanced technology. Our lab has developed a high power white LED device with a 350 mA drive current of 161 lm/W, and the current mass production of white light devices can also be up to 100 mA at a current of 350 lm/W. We also took the lead in the white LED packaging technology into the mainland, our LED packaging products are mostly produced in Shenzhen, CREE.

In the Olympic Games our products shine: Olympic Water Cube 496 thousand LED light source is our production; exterior lighting from the nest 250 thousand CREE warm white, red and amber LED device; the first screen - Pangu Plaza 3400 square meters (seven big screen), the light source is the use of CREE products.

Two, our service was in place, has eight offices in the country, in Shenzhen and Shanghai and two engineering center, the two engineering center can provide solutions and systematic training for customer service and test verification. We also have two distributors in the country: American Ai Rui, Taiwan world peace, and our team together to provide customers with reliable products and quality services.

Three, we also do a lot of social work, at present we are according to the special committee director unit of Semiconductor Lighting Co Chinese. In 2009, we look forward to working with colleagues to promote the development and growth of the LED industry efforts, the vision: let LED lit China, lit the world!