CRT global tablet technology shock boss encounter wits

LG.Philips Displays and LG.Philips LCD two brothers and destiny, in the industrial upgrading of the ruthless rule in. "Global leader" hat sometimes was not comfortable, especially when the industry entered the mature period after the recession.

In July 6, 2001, third of the world's largest CRT (Cathode Ray Tube, namely the cathode ray tube) manufacturer PHILPS company in Holland, with their own CRT business with second of the world's largest CRT manufacturers LG electronics in South Korea, a joint venture of LG.Philips Displays company. When they raise their glasses to celebrate their own become the world's largest CRT, they did not expect, LCD (liquid crystal), PDP (plasma) and other new flat panel display technology in a short time a serious impact on the CRT. "The market is moving too fast from the CRT to the flat screen, more than the predictions of the two parent companies in a joint venture in 2001," said PHILPS's chief financial officer, JanHommen2004, at the beginning of the year.

LCD, PDP advantage is good quality, ultra light ultra-thin. Once this becomes a consumer fashion, which constitutes a threat to the heavy CRT. Today, the CRT global boss also strive to do a good picture of the CRT, ultra light and thin, with comparable LCD, PDP.

This is not to say that CRT is not LCD, PDP chiefs, the problem is LG.Philips its LCD sibling LG and PHILPS, another joint venture business is LCD, that is the competition between brothers, tongshicaoge.

LG.Philips Displays in "Lian Po has been able to eat no" questions, can only bite the bullet and move forward. Forced by the market, it must be in the CRT technology improvement and cost control to the limit, but it is only a dilemma in the struggle to survive. At the beginning of June 2005, LG.Philips Displays together with its joint venture factory in Nanjing Huafei color display system, a display in Shanghai its SuperSlim technology. According to reports, SuperSlim means to make girls more thin, more slender, meaning that its CRT more slender and shorter.

Interestingly, sibling LG.Philips LCD, the early September 1999 LCD established a global leader, but enjoy the joy of growth plate industry.

A beast at bay will put up a desperate fight

Headquartered in Hongkong, LG.Philips Displays, the company has 34 factories in the world, including a total of 14 CRT manufacturing plant and the main components of the plant, a total of 36 thousand employees.

Each holding 50% of the two parent companies LG and PHILPS, CRT is the original intention of the original merger integration into a more powerful companies to compete with Asian rivals, especially strong challenge against Chinese low price of CRT.

But the plan did not change fast. Just two or three years, LCD, PDP and other new forces grow rapidly, inhibiting the demand for CRT. LCD, PDP and other new technologies to bring the impact of LG.Philips Displays, much greater than the competitive pressure of China's low-cost CRT. The performance of the market share is, LCD, PDP market share explosive growth, CRT growth is weak and tends to shrink.

LG said in a statement released earlier this year, the global CRT market will shrink 11% in 2005. From Japan Electronics and Information Technology Industries Association (JEITA) statistics verified this prediction: in July 2005, the Japanese market CRT TV to reduce the rate of 32.1%, 319 thousand, since June 2002, continuous thirty-eighth months of negative growth, while the LCD TV shipments remained buoyant, total shipments increased 46.6%, reached 331 thousand units.

Facing the double pressure of technology and cost, LG.Philips Displays almost no time to enjoy the "global leader" aura (the vanity and even become a burden), development will be struggling to cope with the challenges of new technologies, as well as global layoffs, production line transfer.

CRT industry has a spectacular landscape: in order to reduce costs, Europe and the United States and Japan's production lines to China, Southeast Asia, Eastern Europe and Mexico transfer. Currently, the world's major CRT vendors have LG Philips Displays, Samsung, Panasonic Toshiba, Thompson, rainbow and Hua Ying, the production line is mainly located in asia.

In March this year, LG.Philips Displays announced that it would shut down a factory in northern England, and lay off 760 people. July, the company discontinued CRT. LG.Philips Displays has two plants in the UK, another factory has closed.

On the other side of the English channel, LG.Philips Displays focused on the manufacture of 29 inch CRT monitors in the French Dreux factory also laid off earlier this year. Amid the gloom of the recession, job cuts have caused global labour disputes over the "global boss".

For the control of the event is 2002, Toshiba and Matsushita followed with their CRT business. 2004, the joint venture plant discontinued.

This latecomer in advance of death, to LG Philips Displays each employee and even the entire CRT industry, leaving a lingering shadow. SONY Japan had drunk in CRT, ignoring the flat panel display technology, as well as bitter.

LG.Philips Displays Europe fiasco, LG.Philips LCD but because of the strong demand in the European market, to invest in Poland set up factories.

CRT tablet life-saving straw

"LCD TV is growing too fast, we use a unique approach to the development of short neck technology, can compete with LCD." LG Philips Displays global product manager Gert on the board, said, LG Philips is now the introduction of short neck CPT (CPT for color TV, CDT for the monitor with the author note), for the choice of the color TV manufacturers. "We developed a range of models of CPT, with a reduced length of 35%, a large screen color TV with a 32 inch wide screen with the thinnest of only about 38 cm."

LG Philips Displays now has two joint ventures in mainland China, LG Philips holdings of 55%