Canon to determine the main direction of the plan to push the low-end copier market

Recently, Japan's Canon Co launched for the market in 2006 four digital composite machine, in order to update the existing low-end copier market products. In this way, Canon completed by the end of last year, a full range of digital composite machine product line upgrade.

Through their launch, Canon wants to get the first place in China's market share and consumer satisfaction first."

Kobayashi Kenji, general manager of Canon China business system solutions, said.

Founded in 1937, but Canon is a manufacturing enterprise of the camera, but later successfully carried out the brand extension, the company now holds the world first-class, traditional digital cameras and portable camera manufacturer status.

However, the company currently from the camera product revenue accounted for only 13% (the rest of the income from the medical system of semiconductor production equipment, and other products), the main engine of growth is also Canon copiers, printers and other office equipment, the total income of these products accounted for 77% of the total income of Canon.

Canon copiers and other office equipment research and development as the main direction, the market share has reached 30%. Kobayashi Kenji Tan said that in the past, Canon copier market gap is in the low-end market share of more than 80% of the A3 copier market, Canon's goal is to occupy this part of the market.