Capture the dominance of LCD panel Samsung expansion in the United States marketing

November 9th news, according to foreign reports, South Korea's Samsung Electronics announced the day before, in order to restore the leading position in the global LCD panel market, the company will strengthen it in the United States LCD panel business marketing activities.

Over the years, Samsung Electronics has been ranked among the world's leading LG LCD panel provider PHILPS LCD. But in the second quarter of this year, the market research firm DisplaySearch in the large size (10 inches and larger size) on the LCD panel ranked Samsung Electronics as the, ranked in the LG PHILPS LCD.

Samsung will not tolerate this kind of lagging behind the competition situation, the LCD panel to determine its Department of a dedicated sales team, will focus on strengthening its sales in the US, such as television, mobile display and computer information technology. The company also appoints Scott Birnbaum as vice president of sales for the LCD panel business.

Before the end of this year, Samsung Electronics will invest more LCD panel resources to expand its sales operations in Mexico and Brazil, in the United States will choose to carry out the region, starting from the southwestern United states.

Vice president of Samsung LCD panel business Virginia said in a statement: "due to technical progress, our company's reputation for LCD panels are generally improved, we think it is the best products in the industry, in order to adapt to the domestic mobile phone market, big screen TV and public information display requirements, we enhanced the resources in terms of investment".

Birnbam maintains the position of the executive manager of electronic distribution, he is responsible for the supply of the entire United States Semiconductor and TI semiconductor, plays a key role in the development of Samsung Electronics marketing efforts in the United states. He will focus on expanding the relationship with the original equipment manufacturer (OEM) in all the target markets and developing new business directly in emerging markets.

Samsung continues to face not only the PHILPS LG LCD's fierce competition, Taiwan China Optronics Corporation is also a threat to Samsung, in Taichung City sixth generation plant productivity is rising