Change China experts to deal with the semiconductor market for EDA weapon

On the new EDA recommendations start-ups: industry experts before the start at the beginning of that know precisely what you can provide value, and find out who would be willing to pay for.

The executive director of Lucio Lanza for those who think its value is reflected in its software company EDA, warned Lanza TechVentures, because China semiconductor industry is developing rapidly, but the protection of intellectual property rights is relatively lagging behind, EDA will value condense in the software will soon make the value loss.

"The same CD, you received a customer of $1 million, but the same CD is only $5 in the streets of Shanghai," he said. Lanza and other experts suggest that companies need to establish the basis of the assets can be protected, for the customer, at any time light transfer and value. They believe that the value of suppliers simply comes from providing solutions to customer problems.

The symposium is sponsored by the EDA Association, Ron Wilson host, stressed the importance of building a strong relationship with customers in the early stage of development, and ensure that the technical development direction of the company with customers and potential customers for synchronization.

ARM physical intellectual property general manager Mark Templeton said: "first to find a customer, throw your things to it, to see if they are willing to pay. If you don't want to know why. If you don't understand, you will fail soon."