Changhong OLED project will be put into operation in the second half of 2008

Sichuan Changhong (600839.SH, hereinafter referred to as "Changhong") deputy general manager Wu Yingjian on 28 December 2007, the "First Financial Daily" said, Changhong invested 600 million yuan (about 360 million yuan) launched a new generation of flat panel display OLED project has made substantial progress, plans to start the second half of 2008, mainly for mobile phone display.

The day before Changhong announced its entry into the new generation flat panel display OLED. In the OLED market, technology is not yet fully mature, Changhong this is an adventure?

The Yingjian pointed out that strategic thinking Chinese manufacturing enterprises is changing, in the past China manufacturing enterprises reduced to simple assembly plant, because it is not a step ahead, do - try, always wait until after the market mature to make the "follower" by cost, quality and scale to earn money.

Changhong OLED project technology, part of the source already acquired by Changhong Korea Orion company, scientific research institutions, on the other hand from Sichuan Chengdu.

As for the market, the Yingjian said, Changhong's OLED products in the "Pan Hong system" (Changhong group holdings of shares of the company or internal) can digest, mainly used for mobile phone display.

Insiders said that Changhong entered the OLED industry and enter the PDP strategic starting point is not the same. Enter the field of PDP is in the shortest possible time to strengthen the company's main business, the establishment of core competitiveness. And enter the field of OLED is more for the next generation of technology accumulation, at this stage, the product will be concentrated in areas such as mobile phone, digital camera, the impact on the industry, not in the short term, but in China there is no big competitors.

However, Feng Guanping, an independent director of Changhong, voted against the bill, saying: "the lack of detailed market, technology, cost and comparative analysis of competitors at home and abroad. "

However, in today's third annual meeting of China's consumer electronics held by the China Electronics News, authoritative experts also said that OLED industrialization save a lot of problems, to replace the LCD is not a short time.

"OLED has been developing this technology for years, but I didn't see it in the lab until last year. The study of Chinese Electronics Technology Group Third senior engineer Liu Quanen said, OLED in the realization of industrialization, large screen full-color, manufacturing processes, drive IC technology, life, materials etc. there are still many problems. To truly realize the industrialization of mass production of OLED TV or monitor, to replace the LCD will take some time.

OLED (organic light emitting display) is called the crystal after the next generation of flat panel display technology, not only can produce the image brighter and more vibrant colors, and can achieve more slim size, has the characteristics of energy. Since last year, SONY, Samsung, EPSON and other manufacturers have invested heavily in research and development, and actively preparing for OLED's technology maturity and mass production. China, including Beijing, Shenzhen, O Nobutoshi SAST weixinnuo technology electronics manufacturers have already started to engage in R & D of small size OLED screen manufacturing.

It is understood that the mainland's OLED research can be divided into several groups: first, college, such as Tsinghua University, South China University of Technology, etc.. Two is a number of companies engaged in LCD and Optoelectronics Research, because OLED and TFT from the production process, there are 70% of the same. Three is the acquisition of the school, such as BOE in the acquisition of the introduction of Korean technology, including OLED. In addition, some of the original electronic companies do not engage in, see OLED have prospects for development, but also to participate in.

At present, the traditional home appliance giants such as TCL, Hisense and did not show the willingness to study OLED, there will be only one Changhong. Some experts told PDP (ChinaByte), such as the mainland business practices, such as technology and then cut into the market, which is LCD, the reason why the technology is everywhere trapped. For mainland companies, if you want to use OLED to achieve the revival of color TV, we must first increase investment in technology, the rapid formation of industrial scale in the mature technology, so as to ultimately grasp the market discourse.

Source: China optical photonics industry association