Changhong Zarva Changhong renamed kaiwah capital say goodbye to the old club

In order to get rid of the negative impact of Zarva group completely, the Changhong group will increase Changhong Zarva, and the "Changhong Zarva" renamed "Changhong it" is a prelude to Changhong Zarva and Zarva group to say goodbye.

In March 21st, Changhong Zarva company announced "Changhong Zarva" renamed "Changhong it". The notice said, "in order to adapt to the company's development strategy, to ensure the continued development of business since March 29, 2006, the original" Sichuan Changhong Zarva information products limited liability company "was officially renamed" Sichuan Changhong Zarva information products limited liability company ".

Because Zarva Group Chairman Zhang Liangbin, vice chairman of Li Zhongjiang was "forced", which is in the line in the teeth of the storm again attracted Zarva all eyes.

For the name, Changhong Zarva marketing department an unnamed official said to the "Financial Times" reporter, "the strategic adjustment of Changhong group and Changhong it brand level, is the group together with the company needs two level results". The source said that in mid April, Changhong group will start a series of strategic layout planning, brand identity replacement, industrial structure and other work. As the IT of the Changhong group pillar enterprises, Changhong Zarva the name is an important part of the 3C group's strategic plan, is conducive to the long-term development strategy of Changhong it ".

At the same time, the further revealed that Changhong group will increase to Changhong it. This is something in the name Changhong Zarva notice has also been reflected. The notice said, Changhong group holds 51% stake in the company on the basis of plans to increase equity and the introduction of strategic investors to help the company's future development."

Withdraw Zarva

Last year an attempted takeover event, and let Changhong Zarva two years honeymoon period came to an end.

In May 2005, a loss of 275 million yuan in Chongqing and serial Guarantee Circle (Zhaohua group, Taiji group, Changyun and Changfeng communication cross guarantees, the total only four companies have secured more than 2 billion yuan) of the transferred to the sale of Zarva Group subsidiary Zarva technology to cash in debt. Then came the acquirer for the Changhong group, the acquisition platform is the joint venture company - Changhong zarva.

To be sure, very interested in the Changhong Zarva group IT business; and also "zhuangshiduanwan Zarva group" last ditch." Some analysts believe that, for Changhong, Zhao Yong came to power, the TV business outside of the part is very important, and the IT communication is more important, so the acquisition of IT business Zarva not at all.

But surprisingly, the Changhong group and the group denied the acquisition of Zarva out one thing, Liu Haizhong said, Sichuan Changhong has been holding Changhong Zarva, there is no need to buy Zarva technology.

However, shortly thereafter, Zarva group director and President Zhu Jianqiu had to withdraw from the Zarva group, although continued as Changhong Zarva president, but it has turned to join Changhong in Sichuan and served as director of Changhong group.

This is clearly the name of the renamed foreshadowing.

Familiar with the inside story of Zhu Jianqiu Zarva group, led by Changhong Zarva to get rid of because the poor performance of Zarva the negative impact is the main reason that join Changhong. Therefore, the transformation of Changhong Zarva is sooner or later. An understanding of the situation of Changhong Zarva employees said that the Changhong Zarva renamed from last May began planning.

However, when the reporter contacted Zhu Jianqiu in March 20th, hoping to get him the renaming of Changhong Zarva explanation, his phone has no answer.

The same concern is: according to Changhong Zarva announcement said, originally scheduled to begin in March 29th changed its name to action, but early in March 21st began. Some analysts said that this accident is related Zarva Group Chairman Zhang Liangbin.

March 15th Zarva group announced that the company chairman Mr. Zhang Liangbin, vice chairman of Mr. Li Zhongjiang due to assist the public security departments for investigation, was forced to take measures not the normal performance of their duties, have been written by the directors of the company Mr. Hao Jiangbo on behalf of the board of directors to exercise all rights".

The reason of Zhang Beibu, the spread of several versions, one is for "500 million yuan bill fraud", another view is Zhang Liangbin's rival Sichuan Lixin Investment Limited company chairman Zhao Xiaolun on the Zhang Liangbin counter.

No matter what kind of argument, have recognized the fact that Zhang was arrested, which is in a precarious Zarva group in terms of is tantamount to one disaster after another". Analysts said, in order to get rid of the negative influence brought by Zarva group as soon as possible, Changhong Zarva is accelerating himself from the exit speed Department zarva.

Changhong

In the Changhong Zarva group disputes, Changhong Zarva has unmistakably stood on the side of Changhong, and become an important piece of the Changhong group 3C strategy.

Last October, Changhong announced its own 3C layout. It is reported that after the transformation of Changhong complete industrial system will be formed across the Internet broadcasting, communications, 3C industry system in the new strategy, therefore, the 5 major industries of Changhong will build information appliances, IT, communications, network and content and services.

Liu Haizhong introduced, around the implementation of 3C strategy, Changhong has set up Changhong, Changhong Zarva information, communication, and elite Sichuan panovasic network company, including Zhu Jianqiu, Wan Mingjian, Wu Shenggang, Zheng Peng, Yang Gang and other industries have joined Changhong master. In the 3C industry layout, Changhong will provide more funds and platforms, let professional talents in various fields