Changhong does not give up the CRT market to enter the flat-panel TV pace

In Japan before Changhong held 2006 TV trends conference, Changhong electric appliances (China) marketing company deputy general manager Xu Bangqin in an interview with reporters, said: "although many color TV enterprises in the flat-panel era to gradually fade out of the CRT market, but Changhong has no intention to do so, we should not only do CRT, and to do a good job." Xu Bangqin said the next five years, China's CRT market will grow at an annual rate of 5%, the country still has about 40 million CRT market.

Changhong CRT color TV sales this year, compared with the same period last year, an increase of 24%, while the amount of sales grew by 18%. Currently Changhong's flat screen TV sales accounted for only 20%, while the amount of sales accounted for 30%. Therefore, the CRT market is still very important for Changhong." Xu's argument has also been confirmed by the industry. Appliance industry insiders generally said that a lot of LCD TV product profit margins are very low, LCD TV margins even lower than CRT tv.

Xu Bangqin told reporters that Changhong has a great advantage in CRT tv. Changhong's CRT TV production capacity, can produce a scale effect, so our cost is lower than other companies. In addition, Changhong color TV market channels in the two or three smooth, we can successfully sell the product, CRT in the countryside and other markets in the future for a long time is still the mainstream products."

While emphasizing the need to do a good job of CRT products, Changhong also stepped up the pace of the pace of flat-panel tvs. Since last year, Changhong rainbow color in October launched a series of flat-panel TVs, Changhong has initially established its own position in the flat screen tv. Changhong electric appliances (Chinese) deputy general manager of marketing company Wu Dinggang said: "this year, the scale of city flat TV market demand is expected to reach 2 million units, while Changhong flat-panel TV production capacity has reached an annual output of 2 million sets of levels, quick start we are waiting for the market."