Chau Ming: do LED century enterprise

Display and lighting is the future of the continent's two main battlefield. These two product lines are sufficient to make the continent on the international LED stage has a certain share and influence.

LED as a technology to illuminate the future, not only attracted the attention of governments, but also in the global scope of the rapid escalation of competition around LED. In March this year, the United States ITC (International Trade Commission) formally opened a survey of 30 companies worldwide infringement involving LED epitaxial technology "5252499" patent matters involved in China related enterprises in 4 LED, Shenzhen Chau Ming Technology Co. Ltd. (formerly Shenzhen ZHOULEI electron Limited company) is one of them. In the face of a difficult lawsuit and the high cost of litigation, Chau Ming chose to actively respond to the challenge, because to do the world's LED industry first-class brand enterprise is the goal of the firm.

Prospects for development

Shenzhen Chau Ming Technology Co., Ltd. is committed to the LED related product design, development, production, and service in the global LED electronic display manufacturers, engineering and intermediate manufacturing services companies. Company general manager Lin Mingfeng to the "Chinese electronic newspaper" reporter said, in fact, Chau Ming is transferred from the IT industry, although the development prospect of the IT industry is still good, but more promising photoelectric this fledgling emerging industry, more opportunities. This study, based on the Lin Mingfeng stable profit make a prompt decision, turn off the IT, all to the photovoltaic industry.

The development of Chau Ming also proved the correctness of this decision. Lin Mingfeng said that the company had invested only 3 million yuan, but after 3 years, has achieved several growth, sales revenue in 2007 to 100 million yuan from 2005 millions of Yuan growth this year will continue to increase. Due to the expansion of the scale of the company, the 3 relocation of the plant, and now the plant has been loaded, ready to move to a new plant.

Chau Ming has been able to achieve such rapid development, because adhering to the "serious, strict, proactive, efficient" style of work, to provide customers with the most cost-effective products. Lin Mingfeng said, from the LED display chip screening, display module production, unit cabinet design, to debug the entire screen; from the design of LED lighting products appearance structure, to the finished debugging, we have complete production process to ensure product quality. In addition, the company strictly implement the 5S management standards, has passed ISO9001-2000 quality system certification, and through the CCC, CE, ETL, RoHS, GOST certification, become the realization of "industrialization, standardization, standardized and large-scale" enterprises.

Create international brand

The photovoltaic industry is just emerging sunrise industry, domestic and foreign enterprises are in the early stages of development, but different from our domestic enterprises, the international giant global layout is very careful, especially in patent and intellectual property rights, set up a lot of threshold, blocking the internationalization of our. Lin Mingfeng stressed that.

At present, there are 50% export products in Europe, it can be said that the international market. Therefore, with independent intellectual property rights and timely filing of patents and shaping the international brand, is a matter of urgency for the continent. Lin Mingfeng said: "we are good and creative design, only in the past when we enter the international market, suffer from their limited financial strength, but also do not have the ability to afford the expensive intellectual property registration fees, but now our strategy has changed, no matter how much money, I have to register the international intellectual property rights. "Lin Mingfeng said, in the international arena, improve product and technology level, more independent innovation and build international brand already ripe in the international market, to establish the image of the state is not OEM brands but. He also said, "because it has been registered, Lei Chau" from the perspective of international company, renamed "Chau Ming", "unilumin English". This brand is very good, very creative, very popular in the world. Introduction of Lin Mingfeng.

When it comes to the impact of the appreciation of the renminbi, Lin Mingfeng believes that the overall impact is not large. He said that the RMB appreciation will reduces profits, but even if there is no such factors, the industry price competition will reduce profits, but also in the pressure of RMB appreciation, those who do not have the strength for the development of enterprises will be eliminated by the market.

Main display and lighting

Display and lighting is the future of the continent's two main battlefield. Lin Mingfeng believes that these two product lines enough to allow them to occupy a certain share of the international LED arena and influential.

Lin Mingfeng analysis shows that the company is the starting point and the current main business, but also will never give up the field. At present the company focus on display business development, to do according to the detailed application function, based on module and cabinet, from the perspective of the end user to develop more simple, more practical and durable, easy to install and use the product, most incisive play the role and effectiveness of the product; in addition, again work on the detection, for users around the world and firmly establish the "best and most durable, most practical, best price" brand image, as early as possible in the international market foothold.

Lighting is a new area, the company's lighting business will grow up this year. Lin Mingfeng said that the company was founded in the early stage of their own strength to conduct a comprehensive assessment, to make a foothold in the field of LED display, and then choose to enter the field of lighting decision-making. When the company is on display