Chengdu lighting market analysis market amidst the winds of change

Chengdu's household lighting consumer demand soared to 10% per year, gathered in Chengdu for the light of the brand, which is undoubtedly a huge wealth. These lamps are big all-powerful whether with unique advantages to impress consumers appetite? Can become the darling of the market? Everything is full of suspense. In order to find the brand in the industry leader, in order to make the most representative of the brand "2007 Sichuan building materials Home Furnishing talent shows itself, the annual billboard lighting show special report, 2007 annual brand lamps amidst the winds of change.

Radiation southwest market Chengdu is a battleground

At present, Chengdu has become a number of lamps and lanterns fought in the southwest market base. It is reported that OPPLE, NVC, Matsumoto electrician, Thailand, juhao, Mitsuo Aurora, OSRAM and other brands are optimistic about the southwest market this "Feng shui". Golden House Lamps City executive vice general manager Lei Feng told reporters, these lamps big southwest market development strategy are strikingly similar: the offices and operations center, the flagship store location of golden house Lamps City, the first docking station as manufacturers of the southwest market. Okes lighting Chengdu market general manager Zhu Zhihua pointed out that the location of the Golden House Lamps City as the southwest market the first station, no accident. Golden House Lamps City in the southwest market has a strong influence and has been formed from the source of the advantages of supply from Guangdong Zhongshan Ancient Town lighting products are all tempted. It is reported that gathered thousands of golden house in the name of lighting products, the price is almost flat and priced. The city has been opened and the two phase of the upcoming golden lights in 2008 will be available in the new building lamps, let the whole industry look forward to. At the same time, the city of lamps and lanterns in the city of Western China lighting first city of the brand advantage of the domestic and foreign brands of lamps.

Rapid increase in competition for the brand war

OPPLE, NVC, Thailand, Mitsuo Aurora, juhao is the overall domestic lighting brands. Last year, NVC hit record highs total sales in China, OPPLE's sales increased by 50% per year. Fierce competition for national lamps, the increasingly fierce competition. Industry experts pointed out, is expected next year, the domestic lighting industry output value will be far more than 150 billion, the annual sales of hundreds of millions of dealers in the national market has nearly 50. The lighting industry to compete in market share will xianshanloushui."

How to guide consumers to choose a really good brand? Sichuan Lighting Appliance Association Secretary General Yang Hong said that the focus of the right of consumers should be as follows: place function and the required lighting effects and correct light source, proper lighting, quality, brand, style, price, customer service service. In fact, when people buy a lamp, more out of the demand for light, and is really the most easily overlooked when buying the importance of light, so the light should be fully taken into account the combination of light and the environment. Consumers should choose as far as possible in the selection of national inspection exemption mark, 3C certification and related certification complete brand, so in the quality and after-sales service are guaranteed.

Famous domestic dealers face reshuffle

To the city of gold for the radiation center lamps, lamps and lanterns have a more drastic move: for the brand to find a matching dealer. Juhao, Huatai, okes dealer believes that the pursuit of maximum profit as the only goal of the dealer only flower briefly as the broad-leaved epiphyllum. It is reported that, due to the sharp decline in export tax rebates and other reasons, a considerable part of the lamps and lanterns will be fought in the domestic market. Such as lighting Taiwan Midea Group's famous oudiya has to spend 12 million yuan into nanotechnology, its products will be at the beginning of next year is located in the Chengdu market; many Taiwanese enterprises lamps are attracted by the cake in the southwest market, will also have to enter the market as an important development strategy in southwest china. In the southwest market to find first-class dealers have become the top priority of these lamps.

Golden House Lamps City Lei Feng pointed out that the fierce competition brand lamps everywhere, domestic enterprises such as Tsinghua Tongfang, TCL lighting, lighting, appliances and other three Lonon lighting with international giants such as PHILPS, GE, OSRAM and other competing, competition has entered the white hot state. 32 years after the international brands to enter the domestic market will accelerate the pace of. These international speculators will also be changed in other market sales model, instead of using the domestic market to the dealer to do the main mode of the market, reduce the production cost of enterprises, and can quickly expand the market influence. At the same time, the brand has the strength of the dealer will become the next round of competition in the round of the object.