Chi Mei to household electrical appliance enterprises in mainland LCD-TV at the end of a further 15%

LCD era, the operation had some good domestic household electrical appliance enterprises, may have to face a huge impact. From the LCD industry chain upstream to eNet recently said AUO and CMO, they will be in the second half of the mainland market force. To create their own brand LCD tv. Taiwan Youda electronic level is revealed to eNet, not to the exclusion of household electrical appliance enterprises may have shares in mainland.

With the consumer demand for large-size LCD TV, and LCD screen prices fell sharply, the domestic LCD TV consumer market has been further released. According to the global authority of the market research firm GfK on China's 100 cities retail sales of color TV, in February 2006, flat panel TV sales accounted for about 16% of the overall color TV, sales ratio of about 55%. And from the beginning of December last year, the proportion of LCD TV sales have exceeded the traditional CRT color tv.

As the LCD panel suppliers, AUO and Chi Mei occupy 35% of the global market share. Production scale and technology have reached the highest level in the world. To expand their market share at the same time, the upper panel enterprises have also launched its own brand of LCD TV, thought to seek greater development of the day after.

In the successful landing of the European market, Taiwan Panel Companies naturally want to be able to market potential in the mainland market a significant skill. "At the same time as the two sides near the panel resources with the advantage of the brand to enter the mainland market, also can obtain the feedback terminal market in a timely manner, to adjust the upstream production, but also can expand the radiation of the industry of household electrical appliance enterprises, in order to obtain a greater amount of purchase." Taiwan Department of liquid crystal near the head of the LCD panel told reporters.

At present, the advantages of CMO in the 5.5 and the 7 generation LCD production line, the main TV market is now the mainstream of the 32 inch, 37 Inch and 47 inch LCD tv. The AUO 6 generation line, is to provide a 37 Inch LCD screen yield the highest plant. However, in the field of television, the two also have their own shortcomings - the production of enough TV scale, the key to enter the mainland market, Taiwan brand.

At present, Taiwan has been ranked the Chi Mei TV TV market second, BenQ is also among the top five markets. Both in Taiwan province has a complete manufacturing plant. "We can not pull the whole TV to the mainland side, tariffs will make our LCD TV lost competitiveness. So we are stepping up efforts to build factories in mainland China, at the same time, the acquisition of Ningbo Mei mei. And we are also looking for the mainland home appliance enterprises for our oem." Chi mei.

The mainland market has begun to sell LCD TV BenQ, but also opened a LCD TV factory in Suzhou. As Taiwan LCD panel of three tigers of CPT company, in order to increase control of downstream manufacturers, will soon officially transfer the Xiamen Overseas Chinese Electronics (600870) received a 32.64% stake, becoming its largest shareholder.

For the large-scale invasion of Taiwan LCD factory, the mainland home appliance companies are not so scared. The Chinese have been reflected holdings Xoceco, its spokesman said in an interview with reporters, "now Taiwan brand has not come, the market competition is very fierce, it probably won't come in bad to where. The entry of the Taiwan brand may accelerate the survival of the fittest LCD enterprises, is conducive to the evolution of the market."

TCL relevant responsible person also said that the Taiwan brand stationed in the mainland market, to some extent, will affect the mainland enterprises. But for TCL like this market sales are very stable, brand recognition is also high, there is no threat to the enterprise too much. And this trend has been unstoppable: Mei Mei does not come in, the company will be other upstream manufacturers, this year does not come in. Next year will come in.

Analysts pointed out that due to the national standard definition has not been finalized, including BenQ, panel enterprises also are waiting to find the best time for large-scale bombing of the mainland market with the best products. When the market is likely to once again form the price war, the average percent decline should not be a problem. In the second who will dominate the future of the LCD market, the pattern will be more clear.