China's energy saving campaign cited foreign domestic enterprises who will benefit from fighting each other?

The three international lighting giant PHILPS, GE and SIEMENS of Germany's OSRAM, since 2008, in order to capture a large "bait", at the beginning of the war against China to fight hand to hand with. The bait is by the State Ministry of science and the Ministry of Finance in the end of 2008 to throw the Ten City million semiconductor lighting promotion plan.

21 cities, tens of thousands of LED street lamp, the total value of a single large project at least more than 100 billion yuan, the conversion of currency units of about $more than 16 billion, which of course is a very conservative estimate. Such a big cake, who do not want to get a slice of it? What is more exciting is that this cake thrown out just in time for the global financial crisis, China's fiscal investment opportunities attracted the attention of the world.

Data picture

So, Chinese has become the strategic position of many world-class enterprises, especially since the financial crisis, China market by foreign companies as the biggest future business growth areas, this is the consensus of the whole world economy. Even PHILPS global CEO Ke Lei (GerardJ.Kleisterlee) also have to admit that the current PHILPS will focus on the development of energy conservation in China, because it is currently the fastest growing market. "Many Chinese city governments now want to be able to do some energy LED lighting technology. And that's what we focus on. "

Yes, Mr. Kozy talked about the point, that is, the city government - this is the marketing goal of the city movement. The "ten cities" program and the buyer is the executive branch of the government of the 21 cities. In terms of the nature of the project is defined in terms of popular language, which is municipal projects, the government is the need for marketing target groups.

Marketing government

From the traditional point of view, the city building movement is to promote the implementation of a city or a region to achieve the goal of urbanization plan. In the context of the lighting energy saving industry, we define the city building movement as the marketing behavior of a city's energy-saving lighting project as a business unit. Comparison of the popular metaphor is: before is to do a single building lighting design, transformation and implementation, and now is to do a city's overall lighting system design and implementation.

The "building the city movement" and the government department of public relations marketing, but also has always been good at international companies and skilled marketing tools. They have the advantage lies in: technology, capital, products, talent, and more importantly, they are across the boundaries of the industry system solutions provider. This is China's existing lighting electrical enterprises incomparable. Therefore, to carry out the municipal public relations and promotion of a municipal energy-saving projects, has become the inevitable way for PHILPS, OSRAM and GE.

From the middle of 2008, PHILPS has been in China's Nanjing, Shenzhen, Tianjin and other regions to carry out sustainable development of the city's marketing theme activities. In October 26th, PHILPS lighting officially joined the China semiconductor lighting industry alliance "; in October 29th, it is a week before, PHILPS and Tianjin SSTEC signed a memorandum of understanding, common development to meet the development needs of China eco city. Through a variety of key performance indicators for renewable energy, waste management and green building, and strictly control the Tianjin eco city to create an ecological technology and solution of natural experiment, PHILPS investment is not only the technology and products, as well as funds.

"Life style" and "ecological city" - these two points have been around the PHILPS concept.

Of course, as the world's top 500 companies GE and SIEMENS also not resigned to playing second fiddle in this round, not the cake in the battle for crop failure, they also actively expand the city Chinese.

In November 2nd, the United States GE global vice president Luo Bangmin line and immediately visited Xi'an, the city party secretary personally met with Sunqing clouds. Luo Bangmin made it clear that GE is willing to strengthen cooperation with Xi'an in clean energy and green lighting industry, and actively expand cooperation in the field.

Jiangcheng showdown

Jiangcheng Wuhan, is a big three theater they fight hand to hand with the.

November 1st, GE was held in Wuhan, a ten city million light GE Lighting Solutions Seminar, and officially announced to join the Wuhan 36 thousand LED energy-saving lamp market, the battle". It is worth noting that, GE Greater China and the Asia Pacific region 8 executives visited Wuhan, it is not difficult to see GE LED street lighting project for the determination and confidence. 3 years, Wuhan will invest $60 million in the city to install 36 thousand LED semiconductor lighting street lights, the future, Wuhan will become the central and domestic LED industry core gathering area. This big one so that all relevant businesses are boiling blood.

And GE executives also said, look forward to the localization of our technology, hoping to find cooperative enterprises in Wuhan. The implication is that the future intends to participate directly in the LED market in Wuhan project bidding, interested in looking for Wuhan cooperative enterprises, and even investment in Wuhan plant.

Coincidentally, a few days ago, PHILPS lighting is located in downtown Wuhan, Jianghan Road, a green lighting House official appearance, Jiangcheng people experience the lighting environment created by PHILPS lighting. And SIEMENS executives also visit the Wuhan municipal government and relevant departments during this period, and strive to reach consensus on certain projects or programs.