China's flat-panel TV market development will show four trends

Study on the State Council Development Research Center of market economy combined with China Electronic Chamber of Commerce released the third quarter of this year Chinese flat-panel TV city consumer demand research report. According to the report pointed out that after the first half of 2005, the domestic tablet market changes, the current flat plate market as a whole industry pattern is not stable, the rapid expansion of the potential market size, market bullish and bad coexistence. According to the consumer market is expected to buy flat-panel TV product type information, the purchase of flat-panel TVs and the proportion has exceeded the proportion of ordinary television. In the tablet market will show four major trends: (1) market demand remains strong, brand demand changes: since the beginning of 2003, flat-panel TV has entered a period of rapid growth in China, flat-panel TV sales for two consecutive years, the year-on-year growth rate of over 200%. Especially since the beginning of 2005, in the home appliance manufacturers and home appliance business pipeline spare no effort of the media and price driven by domestic consumers, potential purchasing power will be mobilized, the fourth quarter of the market size will exceed 600 thousand units, while the year will exceed 1 million 850 thousand units. From the flat-panel TV retail market, the original foreign brands accounted for a major market share, but the domestic brand sales market share from 2004 to start more than foreign brands in June, the gap will continue to widen the future. From the CRT color TV price competition, to today's flat-panel TV market to win, China's color TV enterprises are undergoing earth shaking changes. (two) more areas of market development, market concentration began to decline: the early development of the market, the price of high-end flat-panel TV image and determines its market mainly concentrated in one city consumer market high income level, the level of market concentration in demand by 80%. After the first half of 2005 and broke the "eleven" battle for the market, prices have begun to close to the city more consumers anticipated price, two market began active, the whole market concentration began to weaken. (three) product diversification, the current flat-panel TV market has just entered the popular stage, the product concept and technical knowledge level is very low, with the popularity of the product increased, demand for personalized products will appear, the market will gradually enter the stage of subdivision". (four) home appliance chain stores has become the mainstream of pipeline plate: Suning, Gome appliance chain in the primary market crazy layout, has completely changed the pattern of home appliance market sales channels the level of a city. At present, a city consumers choose to buy home appliance chain pipe ratio has reached more than 70%, in Beijing, Shanghai and other pipeline operators focus on the layout of the city, more than 90% of the proportion of home appliance chain through the pipeline.