China's lighting industry, how to turn the crisis for the first spring

As everyone knows, since the second half of last year the global financial crisis had a negative effect on the lighting industry, in the financial tsunami in the cold, lighting enterprises how to defuse the crisis, contrarian flying, "dark light economy"?

Most of the enterprises in China lighting industry in 2000 after entering the stage of fast growth, relatively large profit margins, coupled with the industry is not standardized, making the most of the enterprises are rapidly accumulating profits dazzled the current grim situation for this nascent industry, is coming stormin.

On the evening of March 28th, WWF's Earth Hour campaign in the Pacific islands of Chatham island began. Nearly 1 billion people in the world's more than 1 thousand cities in the light of the activities of the more than and 80, China's Beijing, Shanghai, Baoding and other cities to participate in the event. Lights out activities to attract people's attention to the dark economy is closely related to the lighting industry. As everyone knows, since the second half of last year the global financial crisis had a negative effect on the lighting industry, in the financial tsunami in the cold, lighting enterprises how to defuse the crisis, contrarian flying, "dark light economy"?

The grim situation of the coming stormin

At present, the impact of the financial crisis on the lighting industry is obvious, according to the China Lighting Electrical Association survey shows that last year, the lighting industry 70%% companies in a loss state, 20%% flat, only 10%% of corporate profits. The main territory of the lighting industry in Guangdong Province, for example, in the financial crisis, the lighting industry collective damage. And from a number of lighting companies to take layoffs, internal adjustment and other acts can also be seen as an impact on the industry as a whole economy.

It is reported that the majority of enterprises in China lighting industry in 2000 after entering the stage of fast growth, relatively large profit margins, coupled with the industry is not standardized, making the most of the enterprises are rapidly accumulating profits dazzled the industry for this tender Shang Xianzhi current grim situation, it is coming stormin.

The development prospects of the industry analysis of Dongguan LED industry leading enterprises KingSun Au Optronics Co chairman Li Xuliang said: "the global financial turmoil that began last year the domestic LED industry development will be affected, mainly in frustration, some enterprises such as weak export confidence. More senior industry believes that it is not the coldest time. It is expected that the second half of 2009 to the first half of 2010 is the most difficult, because there is a lag in the financial crisis.

Dangerous for machine have the first branch of spring

Despite the economic cold struck, but 'danger' also have 'machine', for some of the strong, hard LED companies, this is actually a good time to upgrade, the key is to seize this opportunity. There are people in the industry think so.

The state invested 4 trillion yuan to expand investment in infrastructure, government support of energy conservation and environmental protection and high-tech industries, scientific and technological content of domestic consumer market demand for LED products in the larger room, which is contained in "crisis" in the machine "". Some forward-looking enterprises to achieve the "crisis" as "machine", "winter" technique. "The financial crisis should not affect" wrong enterprise, Guangzhou City wins the general manager of Asia Enterprise Co. Ltd. Pan Dezhi said in an interview with reporters, "in such a situation, to see the previous basis is solid. In terms of products exported to Europe, our company's old customer orders fell by 30%%, but as a result of the new increase in buyers, so that we do not fall in exports increased. "

Pan Dezhi told reporters in detail about their company contrarian flying tricks. He said that a few years ago, the company aimed at the direction of green energy, the use of the company's talent, and foreign research institutions, research and development of energy-efficient, superior performance products. It is reported that in the last year, Hangzhou, West Lake, the transformation of the night scene, wins in the light of the dozens of brands in the competition to win, buried lights and other types of lamps are used in the project. The owner evaluation wins lamp with high efficiency and energy saving, light distribution and light control performance, humanization, durability and other characteristics, to meet the West Lake renovation project proposed "eco light environment" concept, the implementation of green energy saving and economical target. In addition, the company's products are also used in the two sides of the Pearl River, Beijing Olympic Village Road construction, users reflect good results.