China's lighting industry needs to pave the way for technological innovation

In 1983, President Reagan launched the famous "Star Wars", relying on the strong economic strength, through the long and costly space weapons competition, the Soviet Union's economic and political collapse. This makes long-term partial on the development of heavy industry in the Soviet Union, light industry and agriculture stagnation, plus the extensive mode of production and the Communist Party General Secretary Gorbachev to implement economic reforms, in order to break the old and did not establish a new order, resulting in economic, social and political chaos, resulting in collapse of the Soviet empire.

To some extent, the collapse of the Soviet Union, was the United States "down". The Chinese lighting industry seems to be caught in this cycle!

Recently, LED lighting in the industry is really a fire in the eyes of the industry, LED lighting seems to have become the future choice of the light industry!

In the domestic mainstream lighting companies have to enter the field of LED want to eat the future market, delicious cake, the international lighting giant has aimed at the next generation of light source products.

According to reports, the well-known market research company DisplaySearch released the latest report, along with PHILPS, Ge, Konica Minolta, Lumiotec and OSRAM began to enter the mass production of OLED, OLED lighting industry will set off a strong upward trend from 2018 to 2011, OLED lighting market revenue will reach $6 billion.

OLED is an organic light emitting diode display, refers to the organic semiconductor materials and light-emitting materials in the current drive to achieve light and display technology. The characteristics of OLED lighting device is thin, durable, lightweight, and can rapidly open and wide operating temperature range, no noise and environmental protection, including the application of automobile, decoration, display backlight / medical / general lighting, industrial lighting, signage and advertising / identification application six main areas.

Compared with LED, OLED ultra light and thin, the volume is more compact, simple structure, only about 30% of the components of the LED, the performance of the color is also more excellent. More importantly, it is low calorific value, which is still difficult to solve the problem of LED to promote heat dissipation. Compared with the traditional lighting products, OLED has the characteristics of crimp, environmental protection (mercury free) and excellent seismic performance. Therefore, even insiders claimed that if the OLED technology is mature and successful mass production, it is possible to replace the traditional light source.

OLED and LED belong to the same type of solid-state lighting, and LED a few years ago, it seems that as long as the technology is mature, light enough, the market price is reasonable and the promotion of the use of products to expand, to replace the traditional light source is not far away.

LED OLED and menacing, just unfolding, and replaced by "is not far away".

From incandescent to fluorescent lamps, the metal halide lamp, high pressure sodium lamp, and then to LED, until now the OLED, Chinese lighting industry seems to never catch up with the pace of international giants, only behind sb, just have a small but already obsolete".

Have to admit that the majority of Chinese enterprises in the lighting industry for LED's technology research and development and product applications are just in the initial stage, the international giant has been burning to the OLED.

In fact, the establishment of the technical threshold for the industry has been the usual operating practices of international companies, China is often in this area suffer. It can be said that China's lighting industry is repeating this old road.

In the OLED field, this is definitely an asymmetrical war. Today's lighting industry in China, such as the "Star Wars" in the Soviet Union, the economy, technology, talent, management, and so do not have the conditions to enter the OLED. But knowing that is a trap, China's lighting industry can only let go.

The author believes that the fundamental reason is the lack of strategic planning for the development of China's lighting industry. Summary of PHILPS lighting giant development path, we can clearly see that they are a product from the market research, capital investment, product development, production, application and market promotion, to gradually eliminate the original product line, have strict market promotion plan. In the new product promotion is more out of a generation, production generation, listing generation, research and development generation, and plan generation, 5 years or even 10 years after the mainstream products in the enterprise have the heart, thus forming a framework of product strategy planning is very mature, so start is the transcendence. Although China's lighting products are also updated, but more is the style change, the real technological innovation is rare.

With the China energy-saving lamps, LED industry technology continues to mature, especially energy-saving lamps, the technical content in some areas has been even more than the international brand, in the production scale and market application extent, is to let the foreign enterprises can not. But in order to really change the dilemma of China's lighting industry, we must start from the future strategic planning of the industry and the enterprise, and bring the product development into the strategic planning. Because the core of the real market change in the future is still "technology" innovation, not just product technology improvement and improvement.