China's online advertising market size will reach 4 billion 600 million yuan

Back 2005: China network advertising amounted to 3 billion 100 million yuan more than to broadcast new media advertising magazine is particularly obvious in the last year, statistics report iResearch Agency recently released show that in 2005, the domestic online advertising market has reached 3 billion 130 million yuan, more than the magazine advertising market to broadcast advertising market. In China's advertising industry, television, newspaper and radio advertising before three in the original place, but now, the strong growth momentum of Internet advertising at least has affected the broadcast media channel value. From the growth rate, this influence is more obvious. Statistics show that last year's national network advertising market growth of 77.1% in 2004, 7.6 times more than 4 years ago, count the search engine advertising the scale of 1 billion 40 million yuan, last year Chinese network marketing market reached 4 billion 170 million yuan, 78.4% more than in 2004 soared. The proportion of online advertising market as a whole, but also from 0.5% in 2001 rose rapidly to last year's $2.3%.

IResearch forecasts, this year, including channel agents income, search engine advertising and Internet advertising, Chinese network marketing industry will reach 9 billion 100 million yuan. The major sites also benefited from this growth momentum. So far, the five portals are always the biggest beneficiaries of online advertising, online advertising revenue Sina last year to 680 million yuan to obtain a 21.7% market share, followed by 15% Sohu, NetEase, Tencent and TOM online, they accounted for 53.4% of the online advertising market. But it is worth noting that, Sina, Sohu and other traditional portal market share has been declining, with Baidu, Google as the representative of the search engine rose significantly. In addition, the report also shows that in terms of online advertising, the growth in the number of advertisers began to slow down last year, but the advertisers budget has increased significantly. Even if faced with the real estate industry macro-control, the real estate industry is still the main force of online advertising, it and IT products, network services ranked the top three online advertising. Outlook 2006: China scale Internet advertising market will reach 4 billion 600 million yuan recently, the market research firm iResearch released the "2005 online advertising market share report", and predicted the development trend of network advertisement market. The agency is expected in 2006 China's online advertising market will reach 4 billion 600 million yuan, an increase of more than 2005, by 2010, China's online advertising market size is expected to reach $15 billion 700 million. 2005, China's online advertising market size of 3 billion 130 million yuan, an increase of more than 77.1% in 2004, is in the year of 2001, the times of 7.6. Data show that in 2005 the market size (China network marketing network advertising and search engine revenue, does not contain the channel agents income) 4 billion 170 million yuan, accounting for 750 million of the total market for Sina in 18%; Sohu 580 million yuan, accounting for 13.9%; Yahoo China /37213.4 billion yuan, accounting for 8.2%; Baidu 300 million yuan, accounting for 7.2%; the NetEase 290 million yuan. Google accounted for 7%; 150 million yuan, accounting for 3.6%. Among them, China's major media network advertising revenue accounted for more than 50% of the total market. For example, Sina to 680 million yuan of online advertising revenue accounted for the proportion of China's online advertising market of $21.7% Sohu accounted for $15%, accounting for $250 million, accounting for $3.8%, accounting for 8% of QQ.com accounted for; TOM.com. The prosperity of Internet advertising has brought some influence on traditional media. The report shows that in 2005 the size of the online advertising market (excluding channel agents revenue) was 3 billion 130 million yuan, more than the magazine advertising revenue of $1 billion 800 million, close to radio advertising revenue of $3 billion 400 million. IResearch analysts said, in addition to the Internet, the paper media advertisers also diverted to the DM, elevators, aviation and other new media.

Report: entertainment, information and financial leading online advertising British "Financial Times" reported on the Internet, advertising gradually erode the traditional advertising market share today, entertainment, information and finance three major areas of Internet advertising is leading the world. According to a new research report of British Thomson media and American KPMG management consulting company said, in the Internet advertising pictures, entertainment, media and leisure advertising accounted for 26%, 20% types of advertising information and communication, the financial advertisement is 19%, the three categories of advertising accounted for more than 2/3 of the total number of Internet advertising. In contrast, commodity retail, tourism and automotive advertising accounted for only 13%, 9% and 4%, while the proportion of the total number of appliances, household goods and drug advertising accounted for less than 1%. The results of the report are based on the cost of online advertising. Total online ad spending rose 5.4% last year.

President Thomson media company said that the Internet is a carrier, advertisers can quickly and accurately determine they spend money at the same time effect; the Internet is a fuzzy chaotic carrier, advertisers can not control to measure the amount of search advertising. In 2006 6 billion internet advertising gold deposit is? The Internet advertising is an emerging advertising market in Chinese, characteristics of diversification, with network communication subject virtualization across administrative regions, etc., caused some difficulty for network supervision. At present, China did not form a network advertisement supervision system perfect, to a certain extent caused by the network advertisement from the disorderly development of release and charge to content, false advertising, advertising infringement occurred. Only the network advertising has been effectively regulated, in order to guide the sustained and healthy development of China's online advertising market.