China Electronics News: distributors will become a necessary part of the LED industry chain

Data show that in 2011 the global LED (light emitting diode) market will reach $9 billion, of which the main point of growth will be driven by emerging applications to expand the demand for high brightness LED products. In addition to the traditional backlight and display panel market, the high brightness LED began to go to the indoor and outdoor general lighting, automotive lighting, searchlights, traffic lights and other new applications. At present, various distributors are actively involved in preparing for the potential to enter the LED distribution market. However, China's LED original is not recognized and the need for distributors involved, but also need to explore. But it can not be denied, with the LED industry continues to grow, China LED industry chain, distributors will be an integral part of. Domestic enterprises choose to distribute as early as fashion

At present, the domestic LED manufacturers have not yet to choose the distribution agent. Reporters in the interview with some of the larger domestic LED device companies, these companies are basically selling direct marketing strategy, or the current period of time and there is no intention to introduce the idea of distribution agents. CREE (CREE) Company Chinese marketing general manager Tang Guoqing in "China electronic newspaper" reporter analysis said, generally speaking, when the product yield is not big enough, is their own direct sales, as output increases, direct sales alone are not enough, select distributors conducive to the rapid development of the company. Liang Bingwen, chairman of Suzhou nano Display Technology Co., Ltd., said the need for distributors depends on the positioning of the company. As we know, is a production and sales of the company's business development two important aspects, production and sales do not, part of the sales to distributors is a choice. At present, the development of domestic LED device manufacturers is not very fast, the scale is not very large, if the development to a certain size, the choice of distribution agents is bound to go. The general manager of Beijing four intelligent transportation systems Ltd. Guan Jizhen believes that the accession to the LED device distributor will make LED a more complete industrial chain, is of great significance to promote the market expansion and application of LED products.

Funds and channels are the basic requirements for distributors

Financial strength, market capacity, logistics management, integrity and quality are LED device manufacturers in the choice of distributors more valued. Tang Guoqing said that for distributors, the first to have the ability to operate independently of the market, followed by sufficient funds. "The ability of market operation and sufficient financial strength are two important conditions for selecting distributors. "Tang Guoqing thinks.

Close to the distributors of the integrity of the quality of value. The distributor to enter the enterprise procurement channels, the first condition is to have good credit, the enterprise needs to be able to accurately grasp the supply cycle and supply prices have advantages, but also can provide good logistics and other integrated services. "Guan said.

TCL group lighting electric chief technology officer, in the China Electronics News reporter, also believes that distributors must have sufficient financial strength and the ability to grow together with suppliers. And Liang Bingwen is a general stressed that the distributor is to have a certain financial strength, two is to have sufficient customer resources, the three is to have a good reputation.

Recently, the enthusiasm of distributors in the field of LED products, but also fully explain the rapid and healthy development of the LED industry. The formation of LED devices are added to the distributor and distribution system, illustrates that the total market supply and marketing LED devices has reached a certain scale, more extensive applications, but also shows the degree of standardization of LED devices has been good to enhance and improve the standard, not perfect products is very difficult to establish the distribution system. Distributors to the development of new products in the market before the layout of the development, it is necessary to go through a period of time, pains, is the so-called winter to spring, winter, spring is not far away.