China Mobile second "SP to self IM business?

Currently, a China Mobile data Department called "number [2006]167" notices are insiders hands spread, the main content is to stop with the SP (information content provider) in the IM (instant messaging) business cooperation. At the same time, a China Mobile instant messenger has been opened on the internet.

The second "start"

This is the second time China Mobile recently to IM (instant messaging) business SP ", recently had to move the company issued a notice calling for the suspension of data and carry out IM service SP to renew, waiting for the specific follow-up operation, including six domestic instant messaging SP: Tencent, NetEase, Tsinghua deep news, TOM, Sina and Yahoo.

The notice said, "the Monternet business line from June 1st (SMS, MMS, WAP, Java and IVR) in (including the whole network and local business), no new chat community for Monternet business; chat community existing China Mobile Monternet business, and such services will no longer carry out any form of cooperation in marketing in particular, the portal location recommendation, STK business card and built-in terminal built-in marketing cooperation; and for the existing chat class Monternet business to carry out all types of IM service SP on the Internet, for the smooth transition of this type of business in the time allowed to open the exhibition by the end of this year, SP signed cooperation agreement until December 31st this year, and add on clear marketing cooperation with such business is no longer in terms of the cooperation agreement."

Open for self

An analysis of the SP, the Notice refers to the content should be mentioned earlier China Mobile operating mode, and China Mobile has not come forward to confirm the matter. Although China Mobile is currently a low-key attitude, but the industry generally believe that the IM business SP crackdown is the real intention of its involvement in IM way.

It is worth noting that, a China Mobile instant messenger has been opened on the Internet, the recent BETA version of the promotional activities, the user can enter the phone number on the Internet and free registration. It is understood that China Mobile Instant Messenger, as well as a name Fetion, this integrated instant messaging tool integrates chat, dating, interactive, entertainment and other functions.

An important feature of the Fetion has become a China Mobile accessory from the registration number, so you can conveniently in computer, mobile phone and computer session session session - mobile phone free conversion by geographical, environmental factors such as small limit. An industry source said after a preliminary understanding of the China Mobile Fetion, innovation mode of market space is very large, especially for some mobile phone needs to bundle IM value-added services and VoIP voice business impact is very big, if China Mobile operating well, is likely to be swept Chinese IM market.

China Mobile vice president Lu Xiangdong said earlier in 2006 and wireless data value-added business conference, China Mobile IM is the focus of the work in 2006, the overall goal is to create IM mobile integrated brand IM, mobile comprehensive IM field NO.1.